Clay Shooting

NOW THAT’S CLEVER!

Clever is a brand many club shooters might be unfamiliar with. However, it’s well known among the world’s elite clay shooters, because Clever has concentrated on producing absolute top grade cartridges ever since the Chiampan brothers started making their own competition cartridges in 1952. Now, 50 years later, Clever has an unmatched record of world and Olympic success. The name is often mispronounced by us Brits who see it as an English word meaning intelligent, but the correct way to say it is “Clay-ver”.

Clever’s dedication to ultimate performance has meant they are known as a premium shell – but the more modestly priced T1 Mirage Clever deserves to become better known among clay shooters generally. It includes a fibre wad option directed at the growing UK fibre wad market. I was fortunate to visit the Clever factory in the past, thanks to the previous importer,

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