BEHIND THE SCENES of With Collective and ASB’s ‘Sustainaball’
To celebrate the ASB Classic, the new Sustainaball was featured as a new biodegradable version of a regular tennis ball. While a normal tennis balls can take several hundred years to break down, the ASB Sustainaball has been designed to break down in less than ten years and has the ability to plant a native tree in the process.
Yet the original brief was not centred directly around sustainability, but more so to highlight and promote ASB’s sponsorship of the ASB Classic.
“One of the challenges we faced, and which a lot of marketers are facing today, is how to extract the most value out of a sponsorship partnership – for both parties. That comes from ideas that stand out, at event and beyond” says John Marshall of With
