NZ Marketing

2000s

Jen Rolfe – Managing partner, Rainger & Rolfe

THE RIOT OF SPRING (2000) – NZSO BY SAATCHI & SAATCHI

sat and watched all three minutes of The Riot of Spring. Three minutes is a very long ad to play… Perhaps I’ve been changed by TikTok and its short format, but holy moly, three minutes. I got confused. I looked for more meaning. For less meaning. Then for hidden meaning. Look, it’s clever and crafted, but I

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