Pets Magazine

A Voice For The Voiceless

Edelman Singapore, in collaboration with CAS (Causes for Animals Singapore), ASD (Action for Singapore Dogs), SAM (Society for Animal Matters), Chained Dog Awareness and Mutts Rescue – launched The Perfect Voiceovers campaign to increase the adoption rates of shelter dogs.

The campaign, which started at the end of February this year, features nine Singapore residents and several local dogs (aka, Singapore Specials), sharing the challenges they had to overcome and the bias that they were faced with.

“Over the years, we have fought to overcome common public misperceptions of shelter dogs as being second-grade, damaged or otherwise

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