Farms and Farm Machinery

Aussie ADVANCE

Case IH’s Patriot self-propelled sprayer is a flagship on many Australian farms. However, these big, red beasts are competing in one of the hottest and most congested machinery segments in the world.

We caught up with Brent Bast recently to talk all things Case IH, future technologies and Australia’s role in development.

FFM: First question: how much focus does the Australian market get when it comes to the Patriots? Are we a big market or do we just get trickle-fed the technology?

BAST: No – you’re a very significant portion of our business. I’ll say it’s definitely increased since I’ve taken over this position. Not that we didn’t have a lot of focus on sprayers, but I think we took our eye off the ball for a while and we didn’t invest like we should have.

North America, South America and Australia

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Editor Andrew Hobbs andrew.hobbs@primecreative.com.au Assistant Editor Lincoln Bertelli Cat Fitzpatrick, Anthony Wingard Gary Northover, Trevor Wittington Art Director Daz Woolley Business Development Manager Asanka Gurusinha 0423 312 298 asanka.guru

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