Narratives and numbers
a conomics, investing and financial advice have become highly mathematical pursuits. Indeed, numerical tools and models are paramount in these arenas. But we can always do better. The new and profound lens called narrative economics has the potential to elevate financial advisers’ analytical and predictive power. Spearheaded by 2013 Nobel Prize laureate Bob Shiller, this novel approach embraces the power of words.
Shiller, professor of economics at Yale University, begins his argument for “a form
