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  • TIME

    Symbolic gestures of support aren’t enough

    Jun 26, 2020 2 minutes
    BY PAMELA NEWKIRK

    or 8 min. 46 sec., “I can’t breathe,” the plaintive refrain of a prone and pleading George Floyd, commanded the screen of a ViacomCBS video. Amid nationwide protests after Floyd’s death and polls showing widespread support for Black Lives Matter, the video was among hundreds of corporate efforts to co-opt a rallying

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