Letters

Why does Farmer’s Weekly look different?

Loyal readers of Farmer’s Weekly would certainly have noticed that the magazine looks different. This is because it no longer utilises a perfect bound spine, and now, instead, is bound using the saddle stich method.

While realises that this is not convenient for those readers who collect the magazine to use as a reference will also certainly miss its neat, red spine, but this is one of the changes that has been necessitated by the recent economic downturn, caused in part by the coronavirus disease pandemic, which, along with other factors, led to the closure of Caxton Magazines, as well as other print media companies. The closure of these companies and their affiliated magazines has had a ripple effect on the economies of scale within the entire print magazine value chain. The good news is that from the 17 July issue onwards, will revert to publishing a weekly magazine. Moreover, by switching to the saddle stitching binding, costs will be reduced, which will help keep the cover price at its current rate, thus ensuring that all its readers can still have access to the trusted, weekly agricultural news and information that provides at an affordable price. Happy farming!