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    Launching a Business During the Pandemic? Learn From These 4 Founders.

    These entrepreneurs took the leap when times were tough - and found new ways to succeed.
    by Liz Brody, Stephanie Schomer, and Jessica Thomas Jul 01, 2020 2 minutes
    Source: RichVintage | Getty Images
    RichVintage | Getty Images

    Serve customers first. Charge them later.

    Ariela Safira had big plans for April 7. That was when she’d open the doors to Real, her women-­focused mental health studio in Manhattan. But by the big day, lockdowns had begun.

    Still, Safira saw an opportunity ahead of her. “We were two days into quarantine, and my team and I got on a video call to think of a new

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