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    Forging the Future of Apparel-and Fitness

    Oct 20, 2020 2 minutes

    There is too much complacency in the consumer apparel industry, says Jay Barton, founder and CEO of ASRV, a sportswear and training apparel brand. He believes people should expect their clothing to improve their performance all day, in and out of the gym.

    Barton had the idea for ASRV in 2014,

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