CHAMPIONING CRISIS MANAGEMENT

A lot of things can happen to companies, professionals, and entrepreneurs, but there is one essential fact that cannot be ignored. Unexpected things will always happen that will bring massive unhappiness to human beings. And this unhappiness may bring severe crises and loss of goodwill if not managed properly. It was the basic idea of preparing to deal with the crisis through meticulous preparation of executable plans that laid the foundation of the Risk Management business of "Apex", in India. The choice to work for the medical fraternity came with the fact that in India, this is probably the single profession where there is a huge communication gap between the doctors and the patients. In