KEEP ON PUSHING ON
“It’s no good promising a customer something if you know you can’t do it.”
This simple philosophy comes from Sharon Middleton, a powerhouse individual within the road transport scene who requires several paragraphs to describe her achievements.
In conversation, she will modestly brush them aside, but the breadth of her achievement is worthy of description.
For starters, there is the Order of Australia medal for services to the road transport industry, then there are leading roles as president of the South Australian Road Transport Association (SARTA) and as a director of the national equivalent.
She’s also a key industry spokesperson and advocate, the co-founder of a charity dedicated to mental health, has recorded several albums featuring her incredible singing voice and in her spare time doubles as team manager of a championshipwinning car-racing team.
Above all that, however, she also leads the family-owned Whiteline Transport business that has been a South Australian success story since 1977.
As a transport company, delivering to customers may be Whiteline’s core business but delivering on a broader scale, on the road and off it, remains central to the growth of the business to this day.
Sharon (‘Shaz’) and Bob – a champion racing driver in Super Trucks and NASCAR – Middleton have built and grown Whiteline from the ground-up
