THE AD THAT BECAME A LEGEND

, the Cadillac Automobile Company aimed to distinguish itself for the engineering and luxurious style of its vehicles. It introduced the firstto promote Cadillac’s innovative spirit and industry leadership. One of these ads, “The Penalty of Leadership,” became legendary. It didn’t show the automobile or even mention it. Instead, it told of the criticism, doubts, and second-guessing that anyone must ignore to become the best in their field (implying themselves). In tone and idea, it spoke to the hearts of aspiring entrepreneurs and artists, concluding with, “That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live — lives.”