Ethical shoe brand Toms hopes to find its footing with Gen Z
Apr 06, 2021
3 minutes
Ethical shoe brand Toms hit the big time by making shoppers feel good about buying shoes as it donated a pair of its canvas espadrilles every time it banked a sale. But then consumers stopped buying.
Now the US brand is on the comeback trail with a different profit-sharing setup and a new image. A chunky soled version of its slip-ons, aimed at Gen Z-ers cool enough to wear them with their socks pulled up, will hit the shops this summer.
Toms’ “one-for-one” shoe-giving promise, where it
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