Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Written by Adam L. Penenberg
Narrated by Richard Allen
3/5
()
About this audiobook
While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.
Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.
Adam L. Penenberg
Adam L. Penenberg is a journalism professor at New York University who has written for Fast Company, Forbes, the New York Times, the Washington Post, Wired, Slate, Playboy, and the Economist. A former senior editor at Forbes and a reporter for Forbes.com, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of the New Republic. Penenberg's story was a watershed for online investigative journalism and portrayed in the film Shattered Glass (Steve Zahn plays Penenberg). Penenberg has published several books that have been optioned for film and serialized in the New York Times Magazine, Wired UK, and the Financial Times, and won a Deadline Club Award for feature reporting for his Fast Company story "Revenge of the Nerds," which looked at the future of movie-making. He has appeared on NBC's The Today Show as well as on CNN and all the major news networks, and has been quoted about media and technology in the Washington Post, the Christian Science Monitor, USA Today, Wired News, Ad Age, Marketwatch, Politico, and many others.
Related to Viral Loop
Related audiobooks
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter Rating: 0 out of 5 stars0 ratingsFriend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Rating: 4 out of 5 stars4/5The Art of Social Media: Power Tips for Power Users Rating: 4 out of 5 stars4/5Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Rating: 4 out of 5 stars4/5Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You Rating: 4 out of 5 stars4/5The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Rating: 3 out of 5 stars3/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Rating: 4 out of 5 stars4/5Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Rating: 4 out of 5 stars4/5Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion Rating: 4 out of 5 stars4/5Retention Point Rating: 0 out of 5 stars0 ratingsTraction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too) Rating: 3 out of 5 stars3/5Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Rating: 4 out of 5 stars4/5The Job: Work and Its Future in a Time of Radical Change Rating: 5 out of 5 stars5/5Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Rating: 5 out of 5 stars5/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5The Expertise Economy: How the smartest companies use learning to engage, compete, and succeed Rating: 4 out of 5 stars4/5Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Rating: 3 out of 5 stars3/5You're Invited: The Art and Science of Connection, Trust, and Belonging Rating: 4 out of 5 stars4/5Little Bets: How Breakthrough Ideas Emerge from Small Discoveries Rating: 4 out of 5 stars4/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5
Reviews for Viral Loop
16 ratings2 reviews
- Rating: 1 out of 5 stars1/5How does trash like this get published? On page 12 he does not even know how to use the term negative feedback. In a book on feedback. Really, wtf.
- Rating: 3 out of 5 stars3/5The internet has transformed how we communicate and it has given virality a whole new lease of life. In the past, word of mouth generated publicity for goods. Recommend a book to a friend and chances were that they might buy it too. However, with the advent of the internet, this effect has snowballed.Virality is now an integral part of life, with events on the internet taking on a life of their own (recall how Obama's campaign used the internet and Twitter to groundbreaking effect). Penerberg has written a book which focuses on the viral effect used by sites such as hotornot.com and Facebook. In essence, what good is posting a video on YouTube if no one sees it. To grow, these sites have to get people to visit, connect and share. The author discusses the concept of the Viral Loop, or the point of referral which a website has to pass in order to become self-sustaining (i.e. have a viral coefficient greater than 1.0).While the book claims to reveal the "Power of pass it on", it really is more a history of the most successful websites in recent years. It takes us through Ning, Hotornot, Facebook, Flickr and many more, but doesn't really reveal too much other than a potted series of anecdotes. Ultimately, while interesting, it's not very revealing.