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Unleashing the Idea Virus
Unleashing the Idea Virus
Unleashing the Idea Virus
Audiobook (abridged)2 hours

Unleashing the Idea Virus

Written by Seth Godin

Narrated by Seth Godin

Rating: 4 out of 5 stars

4/5

()

About this audiobook

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
LanguageEnglish
Release dateMar 1, 2001
ISBN9780743561181
Unleashing the Idea Virus
Author

Seth Godin

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year. Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments. Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace. Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

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Reviews for Unleashing the Idea Virus

Rating: 3.982394433802817 out of 5 stars
4/5

142 ratings9 reviews

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  • Rating: 5 out of 5 stars
    5/5
    Great book that draws on and expands relatively new techniques which combine psychoanalysis with social science to achieve persuasive success.

    1 person found this helpful

  • Rating: 5 out of 5 stars
    5/5
    A brilliant book. Seth is a creative thinker and a brilliant mind
  • Rating: 5 out of 5 stars
    5/5
    Does NOT disappoint. Truly an amazing listen. Golden nuggets everywhere.
  • Rating: 5 out of 5 stars
    5/5
    Wonderful and delightful strategies for the new era of marketing.
  • Rating: 5 out of 5 stars
    5/5
    An amazing read I wish I read this sooner
  • Rating: 4 out of 5 stars
    4/5
    All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.This book has given me the tools to come up with those ideas.

    1 person found this helpful

  • Rating: 3 out of 5 stars
    3/5
    Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book. Maybe the whole virus/sneezing metaphor was just too weird for me.
  • Rating: 4 out of 5 stars
    4/5
    Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend
  • Rating: 4 out of 5 stars
    4/5
    The "multi-level marketing" (a/k/a Pyramid scheme) aspect of an Ideavirus makes me skeptical of the other ideas in this book.With that said, I can't find anything immediately wrong or unworkable with his other ideas.In addition, I was hoping that a combination of 'Survival Is Not Enough' + 'The Tipping Point' would be awesome. This book is only better than average.