Audiobook2 hours
Hello, My Name is Awesome: How to Create Brand Names That Stick
Written by Alexandra Watkins
Narrated by Gina Sorell
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
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Reviews for Hello, My Name is Awesome
Rating: 4.6 out of 5 stars
4.5/5
15 ratings3 reviews
- Rating: 5 out of 5 stars5/5One of the best branding books i read this year!
Totally Awesome Thanks :) - Rating: 5 out of 5 stars5/5Great guide for the creation of a brand name. Good luck!
- Rating: 5 out of 5 stars5/5This book is a must-read to anyone who will be involved with naming anything related to business. There is also a section covering a review of the current names. The author is funny. The writing is light and understandable. A true joy to read and will always have a place on my shelf. Thank you, Mrs. Watkins and everyone, involved with the book.