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Audiobook7 hours
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Written by David Hoffeld
Narrated by David Hoffeld
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:
- Engage buyers' emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions
Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.
**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:
- Engage buyers' emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions
Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.
**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
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Reviews for The Science of Selling
Rating: 4.480769230769231 out of 5 stars
4.5/5
52 ratings4 reviews
- Rating: 5 out of 5 stars5/5The book has so many great advice whether you’re working on a start up or a simple business! This is one of the most helpful book towards my goals!!!
- Rating: 4 out of 5 stars4/5If you're at all familiar with sales, skip the first 24 chapters. A few of the concepts presented have been disproven, but lots of good stuff otherwise.
- Rating: 5 out of 5 stars5/5nice tips, it helped me a lot in my business
- Rating: 5 out of 5 stars5/5Insightful approach to selling. His 6 whys and a positive emotions was a great recipe for overcoming objections. I found almost every chapter helpful—and as a new sales person, this was a great way to start learning about the skill I am developing!
2 people found this helpful