Rating: 5 out of 5 stars
5/5
Audiobook5 hours
The Automatic Customer: Creating a Subscription Business in Any Industry
Written by John Warrillow
Narrated by Don Hagen
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you're in-is finding and keeping automatic customers.
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
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Reviews for The Automatic Customer
Rating: 4.638297872340425 out of 5 stars
4.5/5
47 ratings6 reviews
- Rating: 5 out of 5 stars5/5Amazing book to listen to, I will highly recommend this book for any Intrapreneur
- Rating: 5 out of 5 stars5/5Highly recommended book to read, very informative and to the point
- Rating: 3 out of 5 stars3/5Interesting listening, but didn't tell me anything I didn't already know!
- Rating: 5 out of 5 stars5/5Opened by eyes to different ways in which a subscription business can be run. Listened to it over two days, really easy to listen to.
- Rating: 5 out of 5 stars5/5The points it makes comparing traditional vs subscription business models are a great example of the use of this business model across different industries.
- Rating: 5 out of 5 stars5/5Amazing insite. Totally changed my thinking on what kind of business I can potentially start. Thank you!