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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Resumo
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Avaliações
Great. Very practical tips that make sense and quickly improve your communication.
Great work by D. Miller interpretation of everything is great.
Really Great tips with a straight forward message!
Great book! I really learned strategies to put in practice immediately! I highly recommend it.
Great book! Super clear process and philosophy for how to brand your business, organization, or product.
It was simple to understand and very useful to my business!
I recommend StoryBrand to any entrepreneur who's serious about clarifying their message so customers listen.
Best book on Storytelling I've read so far!
I recommend StoryBrand to any entrepreneur who's serious about clarifying their message so customers listen.
Best book on Storytelling I've read so far!
Exceptional content. I will listen to this a few times and practice the concepts from this book. This is very well-written.
Loved it. Great for businesses trying to brand and market their company.
Finally, a marketing book that explains the secret to story telling vs marketing.
The book is very helpful! I really enjoyed and it changed my view about marketing
Fantastic clear and engaging process of telling a story to market.
Great book. Very thorough and easy to listen to.
Donald does a great job pointing out the constructs of what makes a brilliant narrative and how we can fulfill the role of a guide that helps take our customer (the hero) through a journey of self actualization.
Many stories illustrated from real world applications that helps retention.
Donald does a great job pointing out the constructs of what makes a brilliant narrative and how we can fulfill the role of a guide that helps take our customer (the hero) through a journey of self actualization.
Many stories illustrated from real world applications that helps retention.
i just listened to this audiobook, and now i have a clear idea how to launch my marketing strategy and make it happen. Very inspiring book
Great advice and truths in this audio book. I want to get the printed book or ebook.
Interesting insights in marketing and branding to position your company in a good way.
This book was so worth my time! I loved every bit of it. Implementation time??
Brilliant!! You will learn something from cover to cover and learn how to improve your marketing messages! Great book, I couldn't put it down!
I've been wanting to get through this book for ages now. But I also wanted to make sure I absorbed everything the writer wrote. The content is great and the website freebies help make things easier to refer. This book is filled with notes that should be taken and applied - and then revised and redone again. Its great. This is more of a guide really. And I'm happy to say that I am applying all these lessons - slowly but surely.
fantastic! really helped me to get laser focused on my new business and prepare to communicate clearly and effectively with my ideal clients
I found this book to be very informative. Thought provoking. Highly recommend.
Great and inspirational book. You just need to do your homework to get a great punch-in-the- stomach marketing message.
Clear message and easy to follow framework to re-think and re-create your company's brand and messaging.
I'm currently in the process of starting a new company and my business partner and I are building our sales and marketing strategy around the Story Brand framework. We're huge believers. Once you read this book, I'm sure you will be too!
I'm currently in the process of starting a new company and my business partner and I are building our sales and marketing strategy around the Story Brand framework. We're huge believers. Once you read this book, I'm sure you will be too!
Donald walks you through a framework on which to hang your plan for success.
You will not be confused on what your next action should be.
You will not be confused on what your next action should be.
This book is everything you need to have a successful business.
It was great thorough guide to marketing/branding! Really enjoyed and Recommend 10/10!
A must for Sales people before before the marketers, a sacred guide for business people who wants a transformation in their business writings
I can't believe how much I've learned from Donald Miller. I'm absolutely 100% blown away. I KNOW this invaluable information will take my business to the next level. I'm unbelievably excited about the future of my business and even more excited for my customers. Because I finally know how to communicate with them! Thank you, thank you, thank you!