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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Escrito por Donald Miller
Narrado por Donald Miller
Ações de livro
Comece a ouvir- Editora:
- HarperCollins Leadership Audio
- Lançado em:
- Oct 10, 2017
- ISBN:
- 9780718074326
- Formato:
- Audiolivro
Descrição
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Ações de livro
Comece a ouvirDados do livro
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Escrito por Donald Miller
Narrado por Donald Miller
Descrição
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- Editora:
- HarperCollins Leadership Audio
- Lançado em:
- Oct 10, 2017
- ISBN:
- 9780718074326
- Formato:
- Audiolivro
Sobre o autor
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Avaliações
I recommend StoryBrand to any entrepreneur who's serious about clarifying their message so customers listen.
Best book on Storytelling I've read so far!
Donald does a great job pointing out the constructs of what makes a brilliant narrative and how we can fulfill the role of a guide that helps take our customer (the hero) through a journey of self actualization.
Many stories illustrated from real world applications that helps retention.
I'm currently in the process of starting a new company and my business partner and I are building our sales and marketing strategy around the Story Brand framework. We're huge believers. Once you read this book, I'm sure you will be too!
You will not be confused on what your next action should be.
The author teach us how to tell our brand story. Step by step. And i love how he use movies as an example.
Great book! Super clear process and philosophy for how to brand your business, organization, or product.It was simple to understand and very useful to my business!
I recommend StoryBrand to any entrepreneur who's serious about clarifying their message so customers listen.Great. Very practical tips that make sense and quickly improve your communication. Exceptional content. I will listen to this a few times and practice the concepts from this book. This is very well-written.Great book. Very thorough and easy to listen to.
Donald does a great job pointing out the constructs of what makes a brilliant narrative and how we can fulfill the role of a guide that helps take our customer (the hero) through a journey of self actualization.
Many stories illustrated from real world applications that helps retention.
Best book on Storytelling I've read so far!The book is very helpful! I really enjoyed and it changed my view about marketing
Great book!Loved it. Great for businesses trying to brand and market their company.Brilliant!! You will learn something from cover to cover and learn how to improve your marketing messages! Great book, I couldn't put it down! I really learned strategies to put in practice immediately! I highly recommend it.