Audiobook1 hour
A Macat Analysis of Theodore Levitt's Marketing Myopia
Written by Monique Diderich and Elissavet Mamali
Narrated by Macat.com
Rating: 5 out of 5 stars
5/5
()
About this audiobook
German-born thinker Theodore Levitt’s groundbreaking 1960 article “Marketing Myopia” established him as a world-famous business figure and led to him being dubbed “the father of modern marketing.” At the time he published the piece, marketing did not even exist as a separate business discipline.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote “Marketing Myopia” as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers’ point of view.
Levitt’s straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see “marketing” as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote “Marketing Myopia” as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers’ point of view.
Levitt’s straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see “marketing” as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
Related to A Macat Analysis of Theodore Levitt's Marketing Myopia
Related audiobooks
Driven: How Human Nature Shapes Our Choices Rating: 4 out of 5 stars4/5Win!: Raise your profile and grow your business by winning awards Rating: 0 out of 5 stars0 ratingsUnrelenting Innovation: How to Create a Culture for Market Dominance Rating: 0 out of 5 stars0 ratingsSUMMARY - Buyology: Truth And Lies About Why We Buy By Martin Lindstrom Rating: 0 out of 5 stars0 ratingsWhere Winners Live: Sell More, Earn More, Achieve More Through Personal Accountability Rating: 0 out of 5 stars0 ratingsSUMMARY - UNSCRIPTED: Life, Liberty, And The Pursuit Of Entrepreneurship By M J DeMarco Rating: 0 out of 5 stars0 ratingsOpposite The Crowd: To be who you want to be you must know who you are Rating: 0 out of 5 stars0 ratingsHustle as Strategy Rating: 3 out of 5 stars3/5Innovating Innovation! Rating: 0 out of 5 stars0 ratingsEntering Startupland: An Essential Guide to Finding the Right Job Rating: 5 out of 5 stars5/5Summary of David Osborn & Paul Morris's Wealth Can't Wait Rating: 0 out of 5 stars0 ratingsSUMMARY - How To Get Rich: One Of The World’s Greatest Entrepreneurs Shares His Secrets By Felix Dennis Rating: 0 out of 5 stars0 ratingsSummary of Herb Cohen’s You Can Negotiate Anything Rating: 0 out of 5 stars0 ratingsSummary, Analysis, and Review of Ryan Holiday's Perennial Seller Rating: 4 out of 5 stars4/5Why Does The Pedlar Sing?: What Creativity Really Means in Advertising Rating: 5 out of 5 stars5/5SUMMARY - Made To Stick: Why Some Ideas Survive And Others Die By Chip Heath And Dan Heath Rating: 0 out of 5 stars0 ratingsFreedom to Fail: Lessons from my Quest for Startup Success Rating: 0 out of 5 stars0 ratingsBusiness Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing Rating: 0 out of 5 stars0 ratingsMastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business Rating: 0 out of 5 stars0 ratingsBrands Don't Win: How Transcenders Change the Game Rating: 0 out of 5 stars0 ratingsReinvent: Navigating Business Transformation in a Hyperdigital Era Rating: 0 out of 5 stars0 ratingsSocial Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Rating: 0 out of 5 stars0 ratingsThirteeners: Why Only 13 Percent of Companies Successfully Execute Their Strategy--and How Yours Can Be One of Them, 2nd edition Rating: 0 out of 5 stars0 ratingsBrand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 4 out of 5 stars4/5A Macat Analysis of Douglas McGregor's The Human Side of Enterprise Rating: 5 out of 5 stars5/5Stealing Genius: The Seven Levels of Adaptive Innovation Rating: 5 out of 5 stars5/5Fail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5
Marketing For You
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5
Reviews for A Macat Analysis of Theodore Levitt's Marketing Myopia
Rating: 5 out of 5 stars
5/5
1 rating0 reviews