Rating: 4 out of 5 stars
4/5
Audiobook15 hours
Counter-Cola: A Multinational History of the Global Corporation
Written by Amanda Ciafone
Narrated by Hillary Huber
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to assimilate critiques or reveal its limits.
Author
Amanda Ciafone
Amanda Ciafone is Assistant Professor of Media and Cinema Studies at the University of Illinois at Urbana-Champaign.
Related to Counter-Cola
Related audiobooks
VC: An American History Brewed in the North: A History of Labatt's Rating: 4 out of 5 stars4/5The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good Rating: 4 out of 5 stars4/5The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything Rating: 4 out of 5 stars4/5Monopolized: Life in the Age of Corporate Power Rating: 5 out of 5 stars5/5Obroni and the Chocolate Factory: An Unlikely Story of Globalization and Ghana's First Chocolate Bar Rating: 5 out of 5 stars5/5Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality Rating: 5 out of 5 stars5/5Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism Rating: 4 out of 5 stars4/5Ludicrous: The Unvarnished Story of Tesla Motors Rating: 4 out of 5 stars4/5We Were Yahoo!: From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook Rating: 4 out of 5 stars4/5Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Rating: 4 out of 5 stars4/5The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience Rating: 4 out of 5 stars4/5Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit Rating: 4 out of 5 stars4/5A Nose For Trouble: Sotheby’s, Lehman Brothers, and My Life of Redefining Adversity Rating: 2 out of 5 stars2/5A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love Rating: 4 out of 5 stars4/5Fallen Giant: The Amazing Story of Hank Greenberg and the History of AIG Rating: 3 out of 5 stars3/5What Happened to Goldman Sachs: An Insider's Story of Organizational Drift and Its Unintended Consequences Rating: 4 out of 5 stars4/5Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts Rating: 4 out of 5 stars4/5Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams Rating: 4 out of 5 stars4/5Chain Blame: How Wall Street Caused the Mortgage and Credit Crisis Rating: 5 out of 5 stars5/5The Many Lives of Michael Bloomberg: Innovation, Money, and Politics Rating: 4 out of 5 stars4/5The Valley of the Gods: A Silicon Valley Story Rating: 4 out of 5 stars4/5The AIG Story, + Website Rating: 4 out of 5 stars4/5The Burger King: A Whopper of a Story on Life and Leadership Rating: 4 out of 5 stars4/5You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires Rating: 4 out of 5 stars4/5Anatomy of Greed: The Unshredded Truth from an Enron Insider Rating: 4 out of 5 stars4/5
Corporate & Business History For You
The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend Rating: 4 out of 5 stars4/5Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5DisneyWar Rating: 5 out of 5 stars5/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5Good to Great Rating: 5 out of 5 stars5/5Franchise: The Golden Arches in Black America Rating: 4 out of 5 stars4/5More Money Than God: Hedge Funds and the Making of a New Elite Rating: 4 out of 5 stars4/5The Raging 2020s: Companies, Countries, People - and the Fight for Our Future Rating: 5 out of 5 stars5/5Team Rodent: How Disney Devours the World Rating: 4 out of 5 stars4/5Pharma: Greed, Lies, and the Poisoning of America Rating: 4 out of 5 stars4/5House of Cards: A Tale of Hubris and Wretched Excess on Wall Street Rating: 4 out of 5 stars4/5Grinding It Out: The Making of McDonald's Rating: 4 out of 5 stars4/5The Hidden History of Monopolies: How Big Business Destroyed the American Dream Rating: 4 out of 5 stars4/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love Rating: 4 out of 5 stars4/5Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Rating: 5 out of 5 stars5/5Barbarians at the Gate Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Rating: 4 out of 5 stars4/5Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Rating: 5 out of 5 stars5/5Nazi Billionaires: The Dark History of Germany's Wealthiest Dynasties Rating: 5 out of 5 stars5/5The Pixar Touch: The Making of a Company Rating: 5 out of 5 stars5/5King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone Rating: 4 out of 5 stars4/5Game Wizards: The Epic Battle for Dungeons & Dragons Rating: 5 out of 5 stars5/5No Filter: The Inside Story of Instagram Rating: 4 out of 5 stars4/5The Idea Factory: Bell Labs and the Great Age of American Innovation Rating: 4 out of 5 stars4/5
Related podcast episodes
The Coca-Cola Company - [Business Breakdowns, EP.136] 0% found this document usefulThe Secret Behind Coca-Cola Marketing Strategy | Motivational Speeches 0% found this document usefulWPP’s OpenX Model is Making Marketing Magic for Coca-Cola 0% found this document usefulStartup manufacturing and cashflow problems, crowdfunding, and organic social with Frankly Delicious 0% found this document usefulInside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM - Ep 94 0% found this document usefulThis company is on a mission to prevent 1 billion tonnes of CO2e emissions by 2030! 0% found this document useful#229: Ricardo Semler -- The Seven-Day Weekend and How to Break the Rules 100% found this document usefulCorkcicle CEO Chris McDonough on how the brand partners with Disney 0% found this document usefulCyclical Stocks: Recession-Proof Alternatives? 0% found this document usefulMarketing Asset Management with Coca-Cola's John Mount 0% found this document useful
Related articles
The Secret Formula For Changing Lives In Africa Forbes AfricaArticle
The Secret Formula For Changing Lives In Africa
Jul 30, 2020
COCA-COLA. A NAME THAT HAS DOMINATED FORBES’ lists for years as one of the world’s most valuable brands and innovative companies. A brand that has dominated pop culture and our collective consciousness for as long as we can remember. When the world e
3 min readReap Long-term Rewards From Consumption And Technology Stocks MoneyWeekArticle
Reap Long-term Rewards From Consumption And Technology Stocks
Jul 21, 2023
2 min readMore Than Skin Deep GQ AustraliaArticle
More Than Skin Deep
Jul 19, 2020
4 min readQ&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history NPRArticle
Q&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history
Mar 17, 2024
7 min read1 retail Fast CompanyArticle
1 retail
Oct 3, 2023
7 min readCoke’s Billion-dollar Babies Business TodayArticle
Coke’s Billion-dollar Babies
Jan 6, 2023
12 min readDiet Coke's Moment of Panic The AtlanticArticle
Diet Coke's Moment of Panic
Jan 14, 2018
3 min readNaughty But Nice: Don’t Dismiss Sin Stocks MoneyWeekArticle
Naughty But Nice: Don’t Dismiss Sin Stocks
Dec 2, 2022
8 min read10 "Best Brands" Stocks That the Insiders Love KiplingerArticle
10 "Best Brands" Stocks That the Insiders Love
May 11, 2018
11 min read‘Best for the World’ Certified B Corporations™ (B Corp™) Eco Living MagazineArticle
‘Best for the World’ Certified B Corporations™ (B Corp™)
Sep 10, 2021
We’ve all been through the ringer these past 18 months, and each of us likely had a revelation or two during all that lockdown-enforced downtime. A common revelation for many was our connection with nature, and our impact on the climate. More and mor
2 min readFAIR Indulgence MindfulArticle
FAIR Indulgence
Oct 22, 2019
4 min readVision Quest MaximArticle
Vision Quest
Apr 16, 2019
4 min readWhat Exactly a Giant Like Nestle Gets When It Buys an Upstart Like Blue Bottle Los Angeles TimesArticle
What Exactly a Giant Like Nestle Gets When It Buys an Upstart Like Blue Bottle
Sep 19, 2017
Big companies are good at lots of things. Managing complex supply chains. Buying in bulk to get the lowest prices from suppliers. Getting products on lots of store shelves and in front of lots of consumers. But they're not good at everything. Like be
4 min read5 Examples of Stellar Logo Design and Packaging EntrepreneurArticle
5 Examples of Stellar Logo Design and Packaging
Apr 1, 2015
4 min readFrom Miller Lite To Aloe-infused Water: Molson Coors Buys Stake In Health-focused Beverage Maker Chicago TribuneArticle
From Miller Lite To Aloe-infused Water: Molson Coors Buys Stake In Health-focused Beverage Maker
Nov 19, 2019
2 min read13 Dividend Stocks That Have Paid Investors for 100+ Years KiplingerArticle
13 Dividend Stocks That Have Paid Investors for 100+ Years
May 21, 2020
7 min readQ &A Rotman ManagementArticle
Q &A
Sep 1, 2022
Why is it so important to expedite the Circular Economy? Most of us are aware by now that there is an urgent need to protect the world’s ecosystems and reduce the carbon emissions that come from the creation, distribution and disposal of waste. Accor
6 min readFastest-growing Franchises EntrepreneurArticle
Fastest-growing Franchises
Mar 1, 2022
3 min readYour Guide to Dtc American Whiskey MagazineArticle
Your Guide to Dtc
Jun 13, 2023
7 min readA Logical Law Whisky MagazineArticle
A Logical Law
Sep 2, 2021
If there is any certainty in the American alcohol industry, it’s that the laws and regulations can be completely absurd. Some of it is a hangover from the so-called ‘blue laws’, put in place in the colonial era. Iterations of some of them are still o
2 min readHow La Colombe Made Its Canned Lattes A Hit With Retailers EntrepreneurArticle
How La Colombe Made Its Canned Lattes A Hit With Retailers
Jan 1, 2017
2 min readShift To ‘Multibaggers’ Gives Anchor Fund The Edge Independent on SaturdayArticle
Shift To ‘Multibaggers’ Gives Anchor Fund The Edge
Feb 6, 2021
Raging Bull Award for the Best (FSCA-approved) Offshore Global Equity Fund (for straight performance over three years to December 31, 2020) THE Anchor Group is a South African asset management company that offers a select range of unit trusts to inve
3 min readShift To ‘Multibaggers’ Gives Anchor Fund The Edge Weekend Argus SaturdayArticle
Shift To ‘Multibaggers’ Gives Anchor Fund The Edge
Feb 6, 2021
Raging Bull Award for the Best (FSCA-approved) Offshore Global Equity Fund (for straight performance over three years to December 31, 2020) THE Anchor Group is a South African asset management company that offers a select range of unit trusts to inve
3 min readShift To ‘Multibaggers’ Gives Anchor Fund The Edge Pretoria News WeekendArticle
Shift To ‘Multibaggers’ Gives Anchor Fund The Edge
Feb 6, 2021
Raging Bull Award for the Best (FSCA-approved) Offshore Global Equity Fund (for straight performance over three years to December 31, 2020) THE Anchor Group is a South African asset management company that offers a select range of unit trusts to inve
3 min readBolivia’s Quest To Spread The Gospel Of Coca Guernica MagazineArticle
Bolivia’s Quest To Spread The Gospel Of Coca
Apr 16, 2018
18 min readSugar For Kids: How Big Tobacco Changed The Soda Industry What Doctors Don't Tell You Australia/NZArticle
Sugar For Kids: How Big Tobacco Changed The Soda Industry
Jul 21, 2019
4 min read360º Governance: Leadership Guidelines For A World In Crisis Rotman ManagementArticle
360º Governance: Leadership Guidelines For A World In Crisis
Sep 1, 2021
9 min readShift To ‘Multibaggers’ Gives Anchor Fund The Edge Saturday StarArticle
Shift To ‘Multibaggers’ Gives Anchor Fund The Edge
Feb 6, 2021
Raging Bull Award for the Best (FSCA-approved) Offshore Global Equity Fund (for straight performance over three years to December 31, 2020) THE Anchor Group is a South African asset management company that offers a select range of unit trusts to inv
3 min readEditorial: Did The Maker Of Oreos Surreptitiously Cut The Creme-to-cookie Ratio? Say It Ain’t So, Mondelez Chicago TribuneArticle
Editorial: Did The Maker Of Oreos Surreptitiously Cut The Creme-to-cookie Ratio? Say It Ain’t So, Mondelez
Nov 17, 2023
1 min readCoca-Cola, The World’s Largest Plastic Polluter, Is Sponsoring COP27. Here’s Why That’s A Problem Global VoicesArticle
Coca-Cola, The World’s Largest Plastic Polluter, Is Sponsoring COP27. Here’s Why That’s A Problem
Nov 3, 2022
4 min read
Related categories
Reviews for Counter-Cola
Rating: 4.6 out of 5 stars
4.5/5
5 ratings0 reviews