Get the Meeting!: An Illustrative Contact Marketing Playbook
Written by Stu Heinecke
Narrated by Jonathan Yen
5/5
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About this audiobook
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing-using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent-has helped professionals around the world open more doors in their careers and reach new heights of success.
Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns-from strategy, through execution, to results-and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.
Stu Heinecke
Stu Heinecke is the author of How to Get a Meeting with Anyone, and the follow-up illustrated guide, Get the Meeting!, which features many of the unique contact marketing campaigns implemented by readers inspired by his first book. Stu’s books constantly show up in “must read” or “my top ten” business book lists on social media, and have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, on CBS Radio, and in the marketing and sales press. He has become a fixture on top business and sales podcasts. Follow him on Linkedin or on Twitter at @bystuheinecke.
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