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    Product-Led Growth: How to Build a Product That Sells Itself
    Product-Led Growth: How to Build a Product That Sells Itself
    Product-Led Growth: How to Build a Product That Sells Itself
    Audiobook4 hours

    Product-Led Growth: How to Build a Product That Sells Itself

    Written by Wes Bush

    Narrated by Derek Dysart

    4.5/5

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    About this audiobook

    Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done." (Nir Eyal, author of Hooked and Indistractible) "As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja) "Why did I just blow $300K promoting a whitepaper?" That’s the hard question I asked myself but couldn’t answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.

    But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.

    Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth,I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.

    But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?

    LanguageEnglish
    PublisherAuthor's Republic
    Release dateNov 5, 2019
    ISBN9781982787820

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    Reviews for Product-Led Growth

    4.5/5

    69 ratings8 reviews

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    • 3/5
      The book is fine. I had to fight with the app to listen because of its instability.
    • 5/5
      Absolutely amazing. Gives information that is crucial to every product-based company out there. Will read it again as there is simply too much information to process in a single read.
    • 4/5
      Awesome content, but I have experienced a few audio issues (blank audio)
    • 5/5
      Brief & actionable with example. Specialized for Saas business. Thanks
    • 5/5
      Awesome book to understand product led growth framework & strategies.
    • 5/5
      Amazing content. I will be passing this on to my entire team. Thank you Wes!
    • 2/5
      Some value where appropriate. You need a specific type of business for this information to be valuable. Quite honestly this is just like every book of the genre i.e. already successful person says a bunch of things you could try for your business in with some vagueness and little focus on protocol or assistance with scalable execution.
    • 5/5
      Enjoyed reading the book. Strongly recommend if you’re building a saas company