Audiobook9 hours
The Four Steps to the Epiphany
Written by Steve Blank
Narrated by Graham Rowat
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.
More audiobooks from Steve Blank
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Entrepreneurship and Startups Rating: 5 out of 5 stars5/5HBR's 10 Must Reads on Business Model Innovation Rating: 5 out of 5 stars5/5
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Reviews for The Four Steps to the Epiphany
Rating: 4.666666666666667 out of 5 stars
4.5/5
27 ratings1 review
- Rating: 5 out of 5 stars5/5This is a must read book for startups founders . I highly recommend it