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Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Escrito por Mark W. Johnson

Narrado por Derek Shoales


Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Escrito por Mark W. Johnson

Narrado por Derek Shoales

Comprimento:
4 horas
Editora:
Lançado em:
Dec 17, 2020
ISBN:
9781469081717
Formato:
Audiolivro

Descrição

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.



In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.



Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
Editora:
Lançado em:
Dec 17, 2020
ISBN:
9781469081717
Formato:
Audiolivro


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