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    Sales Force Branding: Differentiate from the Competition
    Sales Force Branding: Differentiate from the Competition
    Sales Force Branding: Differentiate from the Competition
    Ebook63 pages35 minutes

    Sales Force Branding: Differentiate from the Competition

    By Wendy Brache

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    About this ebook

    Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover how to create a team of proven industry experts with valuable information that your prospects can't live without. Learn how to differentiate your sales executives from the competition to close more deals.

    LanguageEnglish
    PublisherWendy Brache
    Release dateSep 14, 2010
    ISBN9781452493459
    Sales Force Branding: Differentiate from the Competition
    Author

    Wendy Brache

    A high-tech and telecom corporate consultant, Wendy Brache is a B2B content specialist with focus on demand generation and marketing automation strategy and implementation. The Sales Force Branding: Differentiate from the Competition ebook was recently featured on MarketingSherpa. In 2005, Wendy founded Kismet Group Web Marketing to address the specific content needs of corporations in the telecom and high-tech sector and has expanded within the niche. She is the Sunday columnist on Dan Schawbel's PersonalBrandingBlog.com, which was recently recognized by FINS (owned by WSJ) as the #2 marketing blog for your career, voted Top Career Blog by CareerBuilder, and is syndicated by BNET (owned by CBS). The blog has been consistently rated in Advertising Age's Top 50 Blogs in the World and is rated #5 business blog in Spain. She is also a featured marketing technology speaker and a columnist on renowned websites such as Maria Shriver’s Women’s Conference and Mallika Chopra’s Intent.com. Connect with Wendy online at: http://www.linkedin.com/in/wendybrache http://www.twitter.com/wendybrache http://www.twitter.com/salesforcebrand http://www.salesforcebranding.com http://www.wendybrache.com

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      Book preview

      Sales Force Branding - Wendy Brache

      What others are saying about Sales Force Branding: Differentiate from the Competition: Sales executives who want to stay ahead of the curve, capture more leads and close more deals will learn a thing or two from Sales Force Branding. -Dan Schawbel, #1 International bestselling author of Me 2.0.

      "Sales Force Branding is the welcome and long-overdue book that

      sales and marketing managers have been waiting for; it outlines a

      practical process for building credibility and preparing the way for future

      profits by differentiating a sales team from its competition". -Roger C. Parker, Author of 38 books, including Design to Sell and Relationship Marketing on the Internet

      Sales Force Branding: Differentiate from the Competition

      By Wendy Brache

      Smashwords Edition; Copyright 2010 Wendy Brache; Version 1.3 Updated 9.15.10

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in, or introduced into a retrieval system or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      The author acknowledges the trademarked status and trademark owners of various products referenced in this work of nonfiction, which have been used without permission. The publication/use of these trademarks is not authorized, associated with, or sponsored by the trademark owners.

      Smashwords Edition License Notes: This ebook is licensed for your personal enjoyment and education. This ebook may not be resold. If you’re reading this book and did not purchase it, or it was not purchased for your use only, please return to www.Smashwords.com.

      Books written by Wendy Brache can be obtained either through the author’s official website: http://www.salesforcebranding.com or through select, online book retailers.

      ~~~**~~~

      Cover design by Teri Springer.

      An acknowledgement of gratitude goes to my editor, Peggy Henrikson. Thanks also go to A.R. Brache, Dan Schawbel, Emma Brownell, Roger Parker, Seth Godin, and Teri Springer.

      ~~~**~~~

      Sales Force Branding: Differentiate from the Competition Table of Contents

      Chapter 1: Introduction

      Chapter 2: Branding Your Sales Force—Today’s Edge

      Chapter 3: Understanding Buyer Behavior as It Relates to Social Media

      Chapter 4: Understanding Social Proof as It Relates to Your Sales Executives

      Chapter 5: Discovering What Your Target Market Wants

      Chapter 6: Differentiating Your Sales Executives’ Brand Within Your Brand

      Chapter 7: Using The LAW of Personal Packaging for Sales Success

      Chapter 8: Creating a Killer Online Presence and Social Proof

      Chapter 9: Leveraging Your Knowledge and Social Proof

      Chapter 10: Building a Killer Professional Network

      Chapter 11: Understanding Demand Generation and Lead Generation

      Chapter 12: Customizing Your Customer Communications Programs

      Chapter 13: Understanding Marketing Automation—and Why You Should Care

      Chapter 14: Conclusion

      About the Author

      * * * * *

      Chapter 1: Introduction

      In the 90’s, I drove my car miles upon miles throughout an assigned territory, stopping to knock on the doors of companies I

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