The Little Book of Scams: Swindling for Fun and Profit!
By James Malone
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About this ebook
The Little Book of Scams delves into the psychological principles of deception and influence that set people up to be swindled.
Having this knowledge can go a long way in helping you to avoid becoming a victim of the ruthless "Mind Pirates" in our midst.
Special emphasis is given to the scams that target business owners and budding entrepreneurs since they are frequently targeted, although the non-business owners need to know this information too.
The author draws upon his extensive experience in the worlds of hypnosis and NLP along with real life observations.
Discover what mental buttons are pushed in order to override your good judgment.
Learn how the techniques of "Linguistic Voodoo" can override your otherwise sound judgment.
Find out how the tactics that some marketers use bear an eery similarity to those used by destructive mind control cults.
Practical tips are provided throughout to keep you, your business and your family safe.
James Malone
James Malone has been a Certified Hypnotist since 1995 and continues to work with individuals and small groups who feel stuck in negative patterns of thought, feeling and behavior. He also publishes the popular Creative Calm Newsletter.
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Book preview
The Little Book of Scams - James Malone
The Little Book of Scams: How to Swindle Others for Fun and Profit.
Published at Smashwords By James Malone
Copyright 2011
Disclaimer: this book is not intended to provide qualified legal or accounting advice. The reader is encouraged to utilize the services of an attorney, accountant or law enforcement when warranted.
Table of Contents
Introduction
Business Owner’s Vulnerability
Controlling the Angles
The Psychology of a Scam
Linguistic Voodoo
Who is the Scam Artist?
Lying
Creating a Scene
Telephone
The Internet
Not so Sweet Charity
El Mysterioso Marketing
The Meat Truck
We’ve Been Had!
One Last Tip
References
Connect With the Author
Introduction
You got to wonder about someone who would attach his name to a book about scams. Am I some sort of shady pool hall character who got caught, was sent to prison and then saw the light? Maybe court ordered to so?
Or am I a world class victim who has been taken advantage of repeatedly and wants to share what I have learned the hard way?
Actually my motivation is none of the above. I am basically an honest soul who mercifully has been suckered only a handful of times in his life.
What compelled me to write the Little Book of Scams is that a) I am a small business owner, b) I have friends/family who also own small businesses, c) I am a hypnotist by trade and have a deeper understanding of communication than most, d) for as long as I can remember I have had zero tolerance for bullies and manipulators.
What I learned long ago when I first went into business for myself is that an unintentional side effect of publicizing your products and services is that this increased visibility makes you a more likely target for scam artists and other predatory types.
Also, the personality required to successfully ingratiate yourself with the buying public also has creates vulnerabilities-more on that later. However the information in this book can be helpful to the non-business owner as well.
You may have taken some business course to learn how to bring money in and to control expenses. Yet it is doubtful you received any training on how to avoid losing money to scam artists.
The experience of being taken to the cleaners
by a scam artist can be emotionally scarring and may leave you paranoid and overly suspicious
My background as a hypnotist enables me to better understand the mechanisms of persuasion better than most. For a number of years I have helped people overcome negative habits like smoking and to reduce unhealthy fears and stress.
Someone who has an understanding of hypnosis and has benevolent intentions can help others heal their minds and bodies. However, the same communication principles can be misused by the unscrupulous since a lot of your decision making processes are more unconscious than you realize.
It is a concern that a book like this could be educational tool for people who want to do wrong. While I admit that is a possibility, to my way of thinking the more people who have an awareness of these psychological scam tactics, the less effective they will become and it