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    How to Manage your Start up Business: Sales . Credit Control . Customer Care . Benchmarking
    How to Manage your Start up Business: Sales . Credit Control . Customer Care . Benchmarking
    How to Manage your Start up Business: Sales . Credit Control . Customer Care . Benchmarking
    Ebook75 pages44 minutes

    How to Manage your Start up Business: Sales . Credit Control . Customer Care . Benchmarking

    By Dr Jim Porter

    ()

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    About this ebook

    Entrepreneurs Brief Guide - This e-book consists of six “Entrepreneurs Brief Guides”, addressing all you need to know about managing a new start up business. It contains independent and practical advice for entrepreneurs and small to medium sized businesses (SMEs). Designed to help your business achieve its primary objectives of growth and profitability through advertising, improving sales, managing credit control, caring for customers and benchmarking. This guide is invaluable to any start up company and small business owners.

    LEARN HOW TO: (a) Write an Advertisement, (b) Manage Direct Mail, (c) Improve your sales, (d) Manage Credit Control, (e) Care for Your Customers and (f)
    Benchmark Your Business.

    LanguageEnglish
    PublisherDr Jim Porter
    Release dateMar 7, 2012
    ISBN9781465840226
    How to Manage your Start up Business: Sales . Credit Control . Customer Care . Benchmarking
    Author

    Dr Jim Porter

    Dr Jim Porter is a chartered engineer, qualified to a PhD level from London University, with more the 25 years business experience. He has worked for several multinational companies in Europe and the USA. His experience stretches from new products development, project management, new business building, profit and loss responsibility, to the creation of several successful joint ventures and acquisitions.Currently, he is a senior executive, responsible for strategy development and growth initiatives, including partnerships and new businesses building. Dr Porter is particularly interested in business incubation, helping entrepreneurs and start up business owners to achieve their personal and business objectives.Dr Porter is the author of several publications, including a book titled “How to bake your business idea and eat it”, and the creator of “Entrepreneurs Brief Guides” series.Dr Porter is a Fellow Member of several professional organizations and institutions in Europe and the USA. He can be contacted on his email TheJimPorter@gmail.com .

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      Book preview

      How to Manage your Start up Business - Dr Jim Porter

      How to Manage your Start up Business

      Sales . Credit Control . Customer Care . Benchmarking

      Entrepreneurs Brief Guide – Volume 2.2

      Dr Jim Porter

      This e-book consists of six Entrepreneurs Brief Guides, addressing all you need to know about managing a new start up business. It contains independent and practical advice for entrepreneurs and small to medium sized businesses (SMEs). Designed to help your business achieve its primary objectives of growth and profitability through advertising, improving sales, managing credit control, caring for customers and benchmarking. This guide is invaluable to any start up company and small business owners.

      LEARN HOW TO:

      Write an Advertisement

      Manage Direct Mail

      Improve your sales

      Manage Credit Control

      Care for Your Customers

      Benchmark Your Business

      Copyright

      How to Manage your Start up Business

      Sales . Credit Control . Customer Care . Benchmarking

      Dr Jim Porter

      .

      Revision: SW.02.2.001

      Copyright © 2011 – All Rights Reserved.

      Smashwords Edition

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy.

      Thank you for respecting the hard work of this author.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the written permission of the author.

      ISBN: 978-1-4658-4022-6

      Publisher: Smashwords, Inc.

      Chapter No. 1: How to Write Your Advertisement

      Every start-up needs to spend some amount for advertising their business. Advertisements don’t always have to be clever and witty, but can at times be subtle and straightforward. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective..

      LEARN HOW TO:

      Target your customers

      Write an advertisement.

      Position your advertisement appropriately

      Write a good advertisement

      Every start-up needs to spend some amount for advertising their business. Advertisements don’t always have to be clever and witty, but can at times be subtle and straightforward. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective.

      Advertising can be a critical component of your business marketing strategy, as it directly promotes your business and communicates critical information you want to send to your target audience, usually with the aim of increasing sales or making people aware of your products or services.

      Advertising may help to form the first impressions potential customers may have of your business and urge them to try your products and services. Although advertising can attract new customers when done properly, it can have the opposite effect if not properly managed.

      How advertising can help your business

      Advertising can be anything from your shop sign or website, to an advertisement in a trade magazine or a 30-second radio slot. It can:

      Inform customers of your products and services and why customers should buy them over the competition.

      Provide basic information about your business such as your contact details, website address, your products and services and where they can be purchased from.

      Increase awareness of your business or tell customers about changes to your service, the launch of new products and product improvements

      Boost your short-term sales via a specific one-off message, by informing potential customers of a unique selling point of your product

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