Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    How To Succeed With Business Networking and Social Media
    How To Succeed With Business Networking and Social Media
    How To Succeed With Business Networking and Social Media
    Ebook57 pages32 minutes

    How To Succeed With Business Networking and Social Media

    By Michael Larsen

    ()

    Read preview

    About this ebook

    If you are in business, you cannot survive without adequate cash flow. You cannot have cash flow without sales, and before you can have sales, you need to market yourself and your product or service. Increasingly, social networking is the way you do that.
    People need to know you and what it is you have to offer. It does not matter if you are selling goods or services person-to-person or to large organizations. The person doing the buying wants to know the reputation of the person doing the selling. It is a simple matter of trust. The best way to get to that level of trust is by building business relationships through networking, either online or off.
    Everyone has been told that networking is important. It is so important that if you pursue networking properly, it’s the only marketing system you will probably ever need. This book will teach you all the proper steps to build a broad and robust business base of friends and business associates.
    For many shy or introverted people, however, networking is an uncomfortable and seemingly unproductive practice.
    It is estimated that more than half the people in the United States describe themselves as shy or introverted. In fact, studies have shown that the smarter you are, the greater the chances you are introverted. Mensa clubs for people with very high IQs have at least three quarters of their members in this category. So, if you are smart enough to be reading this, chances are good this is directed at you.
    Introversion is the primary reason that people do not succeed in networking. When you talk with them, you will hear things like
    - “Networking just doesn’t work for me,” or
    - “I don’t meet the kind of people I need at networking events,” or
    - “I hate just standing around making small talk.”
    So included here are several steps that may help the shy or introverted among us succeed at networking where before they failed.

    LanguageEnglish
    PublisherMichael Larsen
    Release dateMar 14, 2012
    ISBN9781476405773
    How To Succeed With Business Networking and Social Media
    Author

    Michael Larsen

    For over 30 years I have been a serial entrepreneur, management consultant, professional speaker and executive coach. My mission is to provide the skills and knowledge to help people and companies succeed, however they define it.

    Related to How To Succeed With Business Networking and Social Media

    Related ebooks

    Personal Growth For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Social Media Tips for Finance Professionals — And Everyone Else

      May 1, 2018

      According to a recent survey, 85 per cent of financial advisors in the U.S. are using social media for business. As a direct result of social media use, these ‘social advisors’ gained new clients resulting in nearly $5 million in average asset gain.

      2 min read

    • Article

      Take Note

      Oct 1, 2020

      Take Note
      3 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    • Article

      The Wheel Of Life

      Aug 11, 2020

      The Wheel Of Life
      1 min read

    • Article

      Raising Kidpreneurs

      Jul 22, 2019

      Raising Kidpreneurs
      2 min read

    • Article

      Small Business Spotlight

      Oct 4, 2021

      Hi there, I’m Sashe, the owner and founder of Pop My Way. I’m married to an incredible guy and am the proudest mama to an amazing 6-year-old girl. Before Pop My Way popped, I spent 6 years in a senior position within ‘Buying and Merchandising’ at Bur

      1 min read

    • Article

      Your EAT Is What You Are

      Oct 23, 2019

      Your EAT Is What You Are
      2 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      Simple Works

      Jun 17, 2018

      Simple Works
      2 min read

    • Article

      Paying Attention

      Mar 20, 2018

      As the old phrase goes, everyone has a story in them. And that’s where most of them should stay. But with media outlets still cutting back on editorial resource and the rise of new digital tools that have allowed brands to talk directly to consumers

      3 min read

    • Article

      Reframing Confidence

      Sep 29, 2023

      Reframing Confidence
      3 min read

    • Article

      All About The Pitch

      Jun 14, 2021

      For this column, I chose to speak to an editor at Condé Nast’s WIRED because it focuses on the transformative effect of technology on people’s lives (and who isn’t touched by the constant lure of our cellphones)? I also cover what not to pitch. My Es

      5 min read

    • Article

      The Value Of Small Talk

      Apr 28, 2020

      The Value Of Small Talk
      3 min read

    Related categories

    Reviews for How To Succeed With Business Networking and Social Media

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      How To Succeed With Business Networking and Social Media - Michael Larsen

      How To Succeed With Business Networking and Social Media

      The Last, Best, and Perhaps Only Marketing System You Will Ever Need

      Michael Larsen

      Coaching Institutes

      Leadership Development Series

      ***

      How To Succeed With Business Networking and Social Media

      by Michael Larsen

      Copyright 2012 Michael Larsen

      Smashwords Edition

      ***

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Introduction

      Chapter 1: Strategic Business Networking

      Chapter 2: Preparing to Network

      Chapter 3: Networking State of Mind

      Chapter 4: Preparing for Introductions

      Chapter 5: Networking for the Introverted

      Chapter 6: Building Business Relationships

      Chapter 7: Meeting People

      Chapter 8: Managing Contacts

      Chapter 9: Networking Ethics

      Conclusion

      Appendix 1: Networking Checklist

      Introduction

      I want to thank you for purchasing How to Succeed with Business Networking and Social Media. As a longtime management consultant, trainer, and coach, I have worked hard to make my clients happy and successful. In business you cannot be successful without cash flow. You cannot have cash flow without sales, and before you can have sales, you need to market yourself and your product or service. Increasingly, social networking is the way you do that.

      People need to know you and what it is you have to offer. It does not matter if you are selling goods or services person-to-person or to large organizations. The person doing the buying wants to know the person doing the selling. It is a simple matter of trust. The best way to get to that level of trust is by building business relationships through networking, either online or off.

      Everyone has been told that networking is important. It is so important that if you pursue networking properly, it’s the only marketing system you will probably ever need. This book you have purchased will teach you all the proper steps to build a broad and robust business base of friends and business associates.

      So, let’s begin.

      Chapter 1

      Strategic Business Networking

      What Is Networking?

      The easiest way to look at networking is as the process of establishing and building off of business relationships. This is done through

      Enjoying the preview?
      Page 1 of 1