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    Music Licensing Insider's Guide
    Music Licensing Insider's Guide
    Music Licensing Insider's Guide
    Ebook121 pages1 hour

    Music Licensing Insider's Guide

    By R. Randall Schroeder

    3.5/5

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    About this ebook

    Use this book as a guide to finding your way through the maze of the world of music licensing. We’ll detail how we got into this business and how to think about your music career, and give you practical tips on finding success. Each section is arranged to build your knowledge base as you move though the chapters, so it’s best to read through once, then feel free to skip through different sections

    LanguageEnglish
    PublisherR. Randall Schroeder
    Release dateMar 29, 2012
    ISBN9780985334901
    Music Licensing Insider's Guide
    Author

    R. Randall Schroeder

    Producer since 1984. Television programs were my focus until 2000, when I became more involved with multimedia production and music licensing. Multimedia producer at http://www.Bluewave.com and partner at http://www.Musync.com. For fun, I host a blog about fun things to do in San Francisco: http://www.QuirkySanFrancisco.com.

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      Book preview

      Music Licensing Insider's Guide - R. Randall Schroeder

      Music Licensing Insider's Guide

      By Seb Jarakian and Randy Schroeder

      Copyright 2012 Seb Jarakian and Randy Schroeder

      Smashwords Edition

      Music Licensing

      Insider’s Guide

      By Seb Jarakian and Randy Schroeder, owners of Musync, LLC

      ISBN: 978-0-9853349-0-1.

      Our goal is to provide valuable information to musicians and to keep the information in this book current, which costs time and money. Please do not distribute or post any portion of our book online, with friends, on blogs, or anyplace that devalues the contents of what we’ve provided here. Remember, cheaters never prosper.

      If you would like to help musicians and become a legal distributor (and earn a percentage of the revenue from the sale of our eBook), please go to: http://www.musiclicensinginsidersguide.com/affiliates/

      Acknowledgements

      We’d like to thank everyone who helped produce this valuable resource, designed to help musicians everywhere make money from what they love to do – produce music for all the world to enjoy

      Josef Aukee

      Latch Key Kid

      Todd Porter

      Theirry Durepaire

      Mark Wike

      Daniel Fainzilber

      Shawn James Seymour

      Philip Tseng

      Sandy Shepard

      PLEASE NOTE:

      Seb Jarakian and Randy Schroeder are in the music-licensing business and all the information in this book is based on questions and information we had to learn on our own, so it may not be definitive for everyone, just by reading it. Even if you follow every step contained in this book, there is no guarantee of success. We have done our best to provide all our best ideas, information and techniques to help all musicians, but ultimately, your success is determined by you, your talents, your efforts, determination, clarity, and belief in your own success. If you have legal questions, it’s always best to check with an attorney.

      Music Licensing

      Insider’s Guide

      By Seb Jarakian and Randy Schroeder, owners of Musync, LLC

      Table of Contents

      • Introduction

      • Getting started

      • Who we are and why we created Musync

      • How we launched Musync

      • How good is your music? Be honest

      • Does your music have a chance?

      • Building relationships matters

      • What about recording deals?

      • Positive thinking

      • Rating form

      • What is music licensing and clearance?

      • Music-licensing opportunities

      • What kind of music is licensed most?

      • Tips for creating salable tracks

      • Instrumentals are a must

      • Why are stems important?

      • What does royalty-free music mean?

      • Researching independent music-licensing companies

      • Exclusive contracts with a licensing company

      • How to approach a licensing company, publisher or music supervisor

      • Don’t ignore the basics of business

      • Calling script sample

      • Email script sample

      • Getting your music ready for licensing

      • Submission packaging tips

      • A day in the life of a music-licensing company

      • What does a music-licensing company do?

      • Prices paid for licensing tracks

      • What’s a song worth?

      • Stay flexible on pricing

      • Earn income for doing nothing

      • Copyright your songs

      • Performing rights organizations (PROs)

      • International opportunities

      • A 30-day action plan for success

      • Three simple steps to daily success

      • Watch your beliefs!

      • The future of music licensing

      • Interviews

      • Agreement references

      • Take the plunge

      • One-on-one help

      Introduction

      Use this book as a guide to finding your way through the maze of the world of music licensing. We’ll detail how we got into this business and how to think about your music career, and give you practical tips on finding success. Each section is arranged to build your knowledge base as you move though the chapters, so it’s best to read through once, then feel free to skip through different sections later when you need specific information.

      Some links are provided throughout the text that will take you to important resources that can help you learn more. The appendix provides a directory of labels, publishers, performing-rights organizations, and more industry contacts to get you started.

      Licensing your music for film, television, advertising, games and more can help you build a fan base, enhance your income, and open new doors to bring your art to the world. When you’re ready, you’ll need to know where to turn to get your music heard. In fact, we also offer one-on-one consulting (see the Resources section for details).

      Getting started

      It’s one thing to dream of working in the music and entertainment industry, but it’s quite another to acquire skills, assess your talents, make personal contacts and put together a strategy for success. From determination and perseverance to creativity and delivering the goods, all the parts combine to carve a path that will work best for you. Our goal is to help shortcut that process.

      Who we are and why we created Musync?

      Seb Jarakian supervises all final track selections at Musync. His job is the key secret to the synchronization process.

      When a client comes to him, he uses all his experience and knowledge of all music genres, including acoustic, new wave, electro, industrial, classical, hip-hop, folk, ska, shoegaze, dubstep, big-band jazz, trance, electronic and more.

      He also uses his understanding of the entire giant catalog of music at Musync, all of which allow him the ability to find just the right song for a TV series, a simple background piece for a catastrophic bar fight, or maybe a silly little percussion piece for a TV spot.

      One of the reasons musicians fail to popularize their work is that they approach the wrong people with the wrong music. Their excitement and their naiveté blunts their ability to identify the right market for their music. Seb reviews hundreds of music tracks every week so

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