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    Mastering the Art of Media Messaging
    Mastering the Art of Media Messaging
    Mastering the Art of Media Messaging
    Ebook129 pages1 hour

    Mastering the Art of Media Messaging

    By Michael Emerson

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    About this ebook

    "Mastering the Art of Media Messaging", is a proven, step-by-step "Master's Course" in Marketing, Advertising and Promoting your product,, your services or yourself, all rolled up in one, easy to read paperback.
    I provides you an insider's view on first, "How Media Works", and then sets about step-by-step methods on how to make Media work for you, including, how to get local, regional and national media outlets to promote your company, products,, services, or yourself and to do through media for FREE!
    But don't take our word for it. Just read the reviews of those who have already purchased the book and put it's methods and to good use!
    Our best sales team are our customers!

    LanguageEnglish
    PublisherMichael Emerson
    Release dateApr 18, 2012
    ISBN9781452423111
    Mastering the Art of Media Messaging
    Author

    Michael Emerson

    Michael S. EmersonIf you’re a fan of The History Channel, The Biography Channel, NatGeo, A & E or The Discovery Channel, chances are, you’re a fan of his as well.His credits included being the creator, writer, producer and director of the acclaimed NEWSMAX TV’s series “AN AMERICAN MOMENT” and “AN AMERICAN LIFE”, as well as the West Coast Producer/Director for History Channels’ six-hour television min-series, “VIETNAM in HD”, as well as History’s historic Emmy award-winning, ten-part series “WORLD WAR II in HD” and its follow up two hour special, “THE AIR WAR”.His work on the six hour mini-series for the American Heroes Channel (AHC) entitled “AGAINST THE ODDS”, premiered with record-breaking audience numbers ...while a new mini-series on Vietnam for The National Geographic Channel, hosted by Charlie Sheen, (BROTHERS IN WAR) also premiered to critical acclaim.He has also directed and co-produced The History Channel’s award-winning, two hour television specials, “WHEN COWBOYS WERE KING”, “HOLLYWOOD’S GREATEST VILLAINS”, “70’s FEVER” as well as the A&E, special, “CECIL B. DE MILLE” and “THE JAMES WOODS BIOGRAPHY” and dozens of others.Michael began his media career in 1979 with the creation and hosting of the radio feature “FACE TO FACE”, an issue-oriented, nationally syndicated radio news program that aired Monday through Friday, on 126 stations in the United States and 697 stations in 41 countries around the world. In 1984, after some 1,175 broadcasts, he left radio to expand his horizons in the fields of television and feature films.Throughout his media career, he has been honored with nineteen (19) national and international awards for his film and television achievements as well as winning two (2) American Political Consultant’s coveted “Pollie Awards” and was nominated for the Advertising Industry’s prestigious Clio Award.In addition to authoring the acclaimed books, “MASTERING the ART of MEDIA MESSAGING” and “THE TEN COMMANDMENTS OF COMMUNICATION, his lifetime speaking and lecturing achievements have earned him an appointment as a “Visiting Faculty Member” at the celebrated, Leadership Institute in Washington, DC and that of a Guest Lecturer at Pepperdine University as well as the University of Southern California.Besides being one of the founding partners of MBM3 Films, Inc and The MBM3 Film Fund, Inc (a film equity financing firm) Michael is also a voting member of The Academy of Television Arts & Sciences, vested member of SAG-AFTRA, as well as The National Alliance of Motion Picture Producers, Inc. In 1983, he founded his own Production and Media Relations Company, MICHAEL S. EMERSON PRODUCTIONS, which specializes in the development and production of entertainment and advertising properties as well as the analysis of Corporate and Governmental Media Relationship programs.In addition to his work as an author, producer and director, Michael also has a passion for Public Speaking and lectures extensively on Media and its impact on our lives.

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      Book preview

      Mastering the Art of Media Messaging - Michael Emerson

      Mastering the Art of Media Messaging

      A Master’s Course in Media Management Messaging

      and

      Exploitation

      PLUS

      STEP BY STEP instruction on how to get YOU and YOUR MESSAGE on TV and Radio for FREE!

      A must read for Entrepreneurs, Executives and those who want to be!

      By Award Winning Media Strategist

      Michael S. Emerson

      -

      Smashwords Edition

      Copyright 2012 Michael S. Emerson

      License Notes: This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this ebook with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      TABLE OF CONTENTS

      About the Author

      Foreword

      Author’s Note

      Chapter One: Media’s Hidden Secrets

      Media’s Three Principles of Power

      The Money Machine

      The Imprimatur of Importance

      Phenomenon of Implied Authority

      Chapter Two: Me, Myself and I

      Me, the Military and the Media

      Me, the Media & Madison Avenue

      Chapter Three: Show Me The Power

      Power vs Vulnerability

      Face to Face

      Chapter Four: My Trilogies Of Truth

      Image Equals Perception

      Perception is Reality

      Words are Power

      Chapter Five: Awakening The Dragon Slayer

      Taking Control of the Interview

      The Guaranteed Solution

      The Kissinger Method

      Chapter Six: The Rules Of Engagement

      Pre-Conference Strategies

      Conference Strategies

      Controlling Press Conferences

      The Use of Media Aids

      Chapter Seven: Knowing Your Audience

      Structuring Your Message

      Indentifying Your Audience

      Chapter Eight: The Ten Commandments of Communication

      Chapter Nine: Leader of The Pack: The Secrets to Obtaining Free Media Coverage

      Tailoring Your Message

      Shopping the Media

      The Seven Steps to Success

      Epilogue: Media’s Power to Persuade

      About the Author

      Michael S. Emerson

      If you’re a fan of The History Channel, The Biography Channel, A & E or The Disney Channel, chances are, you’re a fan of his as well.

      Prior to completing work on the six-hour television min-series special for The History Channel entitled VIETNAM in HD, Michael completed work on History’s historic Emmy award-winning, ten-part series WORLD WAR II in HD and its follow up two hour special, THE AIR WAR.

      He has also directed and co-produced The History Channel’s award-winning, two hour television specials, WHEN COWBOYS WERE KING, HOLLYWOOD’S GREATEST VILLAINS, 70’s FEVER as well as the A&E, special, CECIL B. DE MILLE and THE JAMES WOODS BIOGRAPHY among others.

      Michael began his media career in 1979 with the creation and hosting of the radio feature FACE TO FACE, an issue-oriented, nationally syndicated radio news program that aired Monday through Friday, on 126 stations in the United States and 697 stations in 41 countries around the world. In 1984, after some 1,400 broadcasts, he left radio to expand his horizons in the fields of television and feature films.

      Throughout his media career, he has been honored with nineteen (19) national and international awards for his film and television achievements as well as winning the American Political Consultant’s coveted Polie Award and was nominated for the Advertising Industry’s prestigious Clio Award.

      In addition to authoring the acclaimed books, MASTERING the ART of MEDIA MARKETING and THE TEN COMMANDMENTS OF COMMUNICATION, his lifetime speaking and lecturing achievements have earned him an appointment as a Visiting Faculty Member" at the celebrated, Leadership Institute in Washington, DC and a Guest Lecturer at the University of Southern California.

      Michael is a member of The Academy of Television Arts & Sciences and currently heads up his own Production and Media Relations Company,

      MICHAEL S. EMERSON PRODUCTIONS, which specializes in the development and production of entertainment and advertising properties as well as the analysis of Corporate and Governmental Media Relationship programs.

      In addition to his work as an author, producer and director, Michael also has a passion for Public Speaking and lectures extensively on Media and its impact on our lives.

      -

      "Those who can ... lead,

      those who can’t ... criticize! "

      Anonymous

      FOREWORD

      Congratulations! You are about to learn the secrets that Media professionals don’t want you to know.

      Contained within the pages of this book is an insider’s look at the driving forces behind ... and the influential techniques used... to dominate the story selection and reporting of America’s news, entertainment and information-oriented medias.

      Furthermore, once you’ve learned these secrets, I’ll provide you with tried and tested, step by step techniques teaching you how to:

      * Ensure Reporters treat you and your story, fairly and accurately, each time and every time;

      * Dominate press interviews & control news conferences;

      * Package your message(s) in a Media friendly and effective manner;

      * Place yourself, your company and/or your product(s) on national media ... and do it for free!

      And that’s just a sampling of what’s awaiting you!

      American Media is the most powerful molder of ideas and marketer of products ever conceived. The secret to using it successfully is first, knowing how it works ... and then making it work for you!

      Mastering the Art of Media Messaging will show you how to accomplish exactly that!

      Copyright 2012

      All Rights Reserved

      Michael S. Emerson Productions

      Author’s Note

      If you’re expecting a book full of wordy, long-winded explanations that first provides you with the information you need and then proceeds to restate that same information in three different ways for the single purpose of adding pages to their dissertation, then this isn’t the book for you.

      I have too much respect for both your intelligence and your time to do that.

      Mastering the Art of Media Messaging will provide you with a wealth of concise information, materials, formulas and examples to effectively identify and then utilize the most powerful communication, information and motivational tool ever conceived by Man.

      In 21st Century America, Media has evolved as a commanding influence permeating every aspect of our waking world.

      It has the power to topple Presidents; neutralize armies and create or destroy billion dollar corporations.

      By definition, Media is a process through which any organized, mass dissemination of information is conveyed. Such would include all forms of print media (newspapers, magazines, periodicals etc) as well as the electronic media, specifically, radio, television, feature films and the Internet, etc.

      However, it’s the purpose of this Survivor’s Guide to provide decision makers with the insights they need to effectively, efficiently, openly, honestly and authoritatively interact with the one form of Media that affects America, (especially corporate America) the most.... The News Media.

      Media is not the enemy... it’s a tool ... and this guide will teach how to put that tool to good use.

      Chapter One:

      MEDIA’S HIDDEN SECRETS

      In 1963, at the age of 16, I attended a communications seminar held at the then Ambassador Hotel in Los Angeles. It was the pre-cable TV era and the attendees were discussing the revolution in communications awaiting our futures.

      However, what I remember most about that conference was a banner that stretched from one end of the ballroom the other. It read, MASS MEDIA MOLDS THE MINDS OF MODERN MAN.

      Truer words have never been written.

      We live in a different world than our forefathers. Super Sonic transports speed our travel ... computers speed our thoughts and media permeates every aspect of our lives.

      It never ceases to amaze me though, how individuals who have overcome the impossible by successfully building multi-million dollar industries, or managing multi-national companies or creating multi-billion dollar global markets, stand frozen in fear at the prospect of being confronted by the news media. However, those fears are not without some foundation.

      Recently, I had breakfast with the CEO of one of America’s top fortune 500 companies. He was frustrated because of an interview he had given was reported inaccurately. The facts used weren’t false ... but they weren’t true either. The Reporter had chosen to use half-truths in order to taint and titillate the information the executive had provided to paint the short term prospects of his company in a negative fashion. The resulting article caused the company’s stock values to suffer resulting in an over night loss of literally tens of millions of dollars to the company’s stockholders.

      Sadly, this is not uncommon. Recently, a false internet rumor caused the stock of a major airline to free-fall from thirteen dollars a share to below three dollars a share within a four hour period. The stock recovered once the rumor was proven inaccurate, but in the meantime thousands of

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