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    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage
    Ebook26 pages15 minutes

    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

    By Robert Alan King

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    About this ebook

    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective press release to interest editors in their target market. King discusses the proper attitude, position and response when dealing with editors. He also provides two examples of effective press releases that he himself wrote and used. Robert King has been crafting press releases as a public relations professional since 1990.

    LanguageEnglish
    PublisherRobert Alan King
    Release dateMay 7, 2012
    ISBN9781476229430
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage
    Author

    Robert Alan King

    Robert Alan King is an ordained minister through Calvary Chapel who has written numerous theological and inspirational articles for a variety of publications, including Advocate, The Church Herald & Holiness Banner, Companions, The Priest, Proclaim, Pulpit Helps, Vista, War Cry, and Decision Magazine. He also has authored numerous printed books and dozens of eBooks.King has a Master of Arts Degree Sum Cum Laude in Psychology from Touro University Worldwide with an 4.0 institutional GPA, a Bachelor of Science Degree Cum Laude in Bible and Theology from Lee University with an 4.0 institutional GPA, and an Associate of Arts Degree with an emphasis in Science from Coastline Community College. He has a total of at least 256 units of education from universities, seminaries or colleges. This includes at least 130 units of Bible and theology related classes from Lee University, Calvary Chapel Bible College, and Chafer Theological Seminary.

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      Book preview

      Public Relations, Press Releases and Media Contact - Robert Alan King

      Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

      By Robert King

      Smashwords Edition

      Copyright 2012 by King & Associates. All Rights Reserved.

      Published by King & Associates, Casa Grande, Arizona

      For a complete catalog of books and publications by Robert King, visit BibleCommentator.com.

      ****

      Table of Contents

      Introduction

      Becoming Newsworthy

      Making Necessary Changes

      Writing the Press Release

      Distributing the Press Release

      Working with the Media

      Public Service Announcements

      Working with Celebrities

      Conclusion

      Successful Press Release Samples

      ****

      Introduction

      The purpose of this booklet is to provide insight on the proper way to secure media coverage for your business, event, product or service. I base a lot of what you find in this booklet on personal experience in public relations and what I have found to be effective over the last two decades. By following the suggestions and advice in this book, you should be able to increase the newsworthiness of your story and reap the benefits of free public exposure through the media.

      Effective public relations is an art that requires time and strategy for genuine success. You must develop real news for the public with your actions, write about it in an acceptable form, and then interface with the editors and other people that have the power to deliver your story to your target audience. Your task is even more difficult than a journalist since you must not

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