Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The 12 Labours of Social Media: A Guide for Small Business Owners
    The 12 Labours of Social Media: A Guide for Small Business Owners
    The 12 Labours of Social Media: A Guide for Small Business Owners
    Ebook60 pages31 minutes

    The 12 Labours of Social Media: A Guide for Small Business Owners

    By Bree Vreedenburgh

    ()

    Read preview

    About this ebook

    Small business owners worry that they don't have the time and skills to make their social media efforts effective. The 12 Labours of Social Media assists small business owners to manage their social media channels and networks in an efficient and time-efficient manner that will appeal to their target markets, drive more fans to their sites and, ultimately, turn more of those fans into customers.
    LanguageEnglish
    PublisherBookBaby
    Release dateDec 25, 2013
    ISBN9781483516523
    The 12 Labours of Social Media: A Guide for Small Business Owners

    Related to The 12 Labours of Social Media

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      5 Common Smm Mistakes

      Apr 18, 2023

      Social media is a two-way street – not just ‘posting’ and expecting a hoard of loyal fans to start showing up. It's important to interact with your audience, follow other accounts and learn about what people want, and show them some love. Often I see

      1 min read

    • Article

      Under The Influence

      May 8, 2019

      Under The Influence
      4 min read

    • Article

      What’s All The Hype?

      Dec 6, 2020

      People say lots of nice things about running a small business: how great it is to be your own boss, how fancy it feels to expense every coffee, and how gosh-darn refreshing those long lunches are. That’s all well and good, but there’s hard stuff, too

      3 min read

    • Article

      Work Smarter, Not Harder

      Jan 28, 2021

      Although every social media platform has its own best practice, there are definitely a few basics that apply across the board. First off, keeping your social channels updated isn’t about getting content out there at every opportunity. Just like every

      4 min read

    • Article

      Staying Positive

      Jan 28, 2021

      Having an active social media presence can feel so rewarding, both for yourself and your business. When friends and strangers share positive comments, a post gets an amazing response, or you’re tagged into a customer’s pic of your product, it’s strai

      2 min read

    • Article

      7 Key Steps For A Powerful, Effective Social Media Strategy

      Apr 18, 2023

      What do you want to achieve through your social media presence? Do you want to increase brand awareness, drive website traffic, generate leads, or improve customer engagement? Also, think of the journey your audience needs to take to make the purchas

      2 min read

    • Article

      The Art Of Engagement

      Mar 30, 2023

      The Art Of Engagement
      2 min read

    • Article

      Make Time To Get Online

      Jan 28, 2021

      It’s hard to think of a world without social media, and even harder to imagine how small creative businesses could ever have built such huge communities without it. Love it or loathe it, social media is the best free marketing tool out there. These l

      1 min read

    • Article

      Q&A: Susan McPherson

      Mar 26, 2021

      Are your suggestions for how to strengthen business relationships particular to women? Absolutely not. This book, and the method I provide is for everyone. Leading with the idea of “how can we help and best support others,” will strengthen any busine

      2 min read

    • Article

      Top Five Tips For Going Viral

      Jul 12, 2022

      Top Five Tips For Going Viral
      6 min read

    • Article

      The Sound of Social Silence

      Jul 18, 2023

      The Sound of Social Silence
      2 min read

    • Article

      Put Down Your Phone: The Millions Interviews Sammy Nickalls

      Mar 21, 2022

      Digital Minimalism isn't about scrubbing yourself off the Internet. It’s about noticing your Internet stressors, then actively creating and maintaining boundaries around your screen time. The post Put Down Your Phone: The Millions Interviews Sammy Ni

      8 min read

    • Article

      Better Connected

      Mar 9, 2023

      I consider myself lucky to have gone through my teenage years without Instagram. Sure, we had Myspace and MSN Messenger, but Instagram and TikTok are another kettle of fish. If I’d had these apps when I was a teenager, naivety would’ve led me to beli

      3 min read

    • Article

      Social Learning

      Apr 8, 2021

      Social Learning
      2 min read

    • Article

      Share Your Likes

      Jan 28, 2021

      Before we get stuck into the different platforms, their benefits, and best practice tips, have a think about the way you use social media first. Taking a step back to analyse what you enjoy about it and why will really help when it comes to creating

      1 min read

    • Article

      Do I Need a Personal Brand?

      May 2, 2023

      HAVE A PROBLEM WE CAN SOLVE FOR YOU? TELL US AT HELPME@ENTREPRENEUR.COM Q Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? —ELOISE, SAN DIEGO BEFORE I ANSWER your question, consider the following

      2 min read

    • Article

      Build Value and Drive Sales

      Mar 31, 2020

      Build Value and Drive Sales
      3 min read

    • Article

      You Have to Invent Yourself: An Interview with Jaron Lanier

      Jun 11, 2018

      I think of a social media company, in particular Facebook and to a degree Google, as an existential mafia. They’re saying, you have to work with us or you effectively won’t exist. You’ll become invisible to everybody. Your very corporeality is in our

      11 min read

    • Article

      Go Local with Social

      Oct 5, 2021

      Go Local with Social
      2 min read

    Related categories

    Reviews for The 12 Labours of Social Media

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The 12 Labours of Social Media - Bree Vreedenburgh

      do.

      Prologue.

      Hercules was set twelve labours by King Eurystheus of Tyrins as part of the penance for slaying his own wife and six sons while being driven mad by Hera. Zeus, his father, told him that once this service was done, he would attain immortality.

      I don’t know about you, but sometimes social media drives me mad. I’m not sure I would actually slay people over it, but the madness is definitely there.

      And there are twelve labours that need to be performed to attain social media immortality – or at least to get your social media working nicely, gain a good following, and use social media to drive sales.

      Small business owners can find it a Herculean task to keep up with those labours, however if you plan ahead, use your time wisely and pick the channels you are going to operate in, you should be able to make the most of your social media efforts.

      The First Labour

      Getting Involved in the First Place.

      To the uninitiated, social media is a scary business. There are so many different channels, media types, and markets you can work in, it’s no wonder small business owners consider throwing their hands up and not even starting.

      However, for a small business owner, social media can be an absolute blessing. Why? Because it puts all the players in a market on the same footing. You have the same potential to engage with prospective customers on social media as the biggest players in your industry.

      Not only that, you can respond quicker and more effectively to what you hear online – being small, you aren’t hampered by bureaucracy and legalities.

      The trick with social media is to be social. A no-brainer, right? But too many companies make the mistake of constantly selling to their audience, but never actually engaging.

      Today’s consumer has more information at their fingertips than ever before. Chances are they know as much about your industry as you do. So you can’t impress them with your knowledge anymore. If someone comes to buy a washing machine from you, they probably already know the features they want, know which brands have those features, and have a pretty good idea of the price they should be paying for it.

      It’s your job to create a relationship with them – solve problems, provide solutions and alternatives, and upsell benefits they hadn’t considered. And while doing that, be a trusted friend rather than a sales consultant. Then, when the purchase is finished, the customer has a good feeling about you, and is more likely to return when

      Enjoying the preview?
      Page 1 of 1