The Fundraising Series: Book 4 - Major Gifts: Planning & Implementation
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About this ebook
This collection of essays and blog postings is intended to give Nonprofit Leaders and Staff an overview of Major Gifts Fundraising that will help you develop an understanding of what it takes to Ensure Your Organization’s Future.
Henry D. (Hank) Lewis
Henry D. (Hank) Lewis, MA, CFRMPresident, Development Consultant AssociatesMr. Lewis is a Board and Leadership Development, Capital Campaign, Bequest Program and Major Gifts specialist, with expertise in analysis and structuring of development programs.He has designed and counseled programs for educational, health care, cultural, advocacy and religion-based organizations.Prior to creating DCA, in 1983, he directed capital campaigns for a California based counseling firm, and served as Senior Vice President for a full-service firm in New Jersey.A selection of those institutions/organizations to which he has provided counsel is: Fordham University, The Florida Orchestra, Cheshire Home for disabled young Adults, the New Jersey Symphony Orchestra, University of St. Thomas, Virginia Military Institute, Texas A & M University, the Episcopal Diocese of New York, Essex County (NJ) Court Appointed Special Advocates, Adelphi University, the National Jewish Democratic Council, Americans for Democratic Action, Alliance for Justice and Disabled American Veterans.Mr. Lewis has served on the national Curriculum and Diversity Committees of the Association of Fundraising Professionals (AFP); he has Chaired the AFP-DC Chapter's Certification Committee, and served on the Board of that Chapter. He was a Board Member of the AFP-NJ Chapter, chaired their Certification Program, and was Program Chair for the 1998 New Jersey Conference on Philanthropy. He also coordinated the Chapter's Mentor Program and sat on its Ethics Committee.He has taught Fund Raising Ethics, Donor Motivation, Major Gift Fund Raising and Capital Campaigns at Kean University in New Jersey; Major Gift Fund Raising, and Motivating the Individual and Corporate Donor at the Support Center of Washington; “fundraising 101” at the University of the District of Columbia; classes in Major Gift Fundraising and Preparing for Capital Campaigns at the Center For Nonprofit Advancement (formerly the Washington Council of Agencies); and, classes for the Maryland Association of Nonprofit Organizations (MANO) and the Community Foundation of the Eastern Shore (Maryland) in Major Gifts Fundraising, Cultivating the Major Donor and Capital Campaign Preparation.He is Past President of the Washington, DC Consultants Consortium; created and edited the weekly newsletter, the “Major Gifts Review” on Charity Channel; served on the Charity Channel Advisory Board; and, served as a Trustee for the Alumni Association of the Bronx High School of Science.Mr. Lewis has a masters degree and a 1977 Certificate from the Adelphi University Fund Raising Management Program, and held the designation of Certified Fund Raising Executive (CFRE) for twenty years.
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The Fundraising Series - Henry D. (Hank) Lewis
The Fundraising Series
Book Four
Major Gifts: Planning & Implementation
Henry D. (Hank) Lewis, MA, CFRM
…for 30+ years,
Helping Nonprofit Organizations Ensure Their Futures
... With Effective Fundraising Programs™
Published by Henry D. Lewis at Smashwords
Copyright 2012 by Henry D. Lewis
This collection of essays and blog postings is intended to
Give Nonprofit Leaders and Staff an overview of Major Gifts
Fundraising that will help you develop an understanding
of what it takes to Ensure Your Organization’s Future.
Smashwords Edition, License Notes
This ebook is licensed for your personal use only.
This ebook may not be re-sold or given away to other people.
If you would like to share this book with another person, please
purchase an additional copy for each recipient. If you’re reading
this book and did not purchase it, or it was not purchased for
your use only, then please return to Smashwords.com and
purchase your own copy. Thank you for respecting the
hard work of this author.
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Table of Contents
Introduction
Chapter One: Ensuring The Future
Chapter Two: What is a Major Gift ?
Chapter Three: Who Is A Major Gift Prospect ?
Chapter Four: Leadership for a Major Gifts Program
Chapter Five: Major Gifts Committee Description
Chapter Six: Evaluating Your Major Gifts Prospects
Chapter Seven: Major Gifts From Corporations
Chapter Eight: Cultivating Major Donors
Chapter Nine: Constructing The Gift Table
Chapter Ten: How to Use The Gift Table
Chapter Eleven: Asking For The Major Gift
Chapter Twelve: Gift Clubs
Chapter Thirteen: Using Gift Clubs ... Major Gifts
Chapter Fourteen: Are Major Gifts Annual Gifts ?
Chapter Fifteen: Not All Large Gifts Are Major
Chapter Sixteen: Thoughts on Donor Recognition
Other eBooks in the Fundraising Series
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Introduction
This book – this entire series – is written and intended for nonprofit board members, staff and volunteers to help you understand what nonprofit fundraising is all about, and what it’s not.
We know, from over 30 years of providing fundraising counsel to nonprofit organizations, that long-term survival and effectiveness of nonprofits can be put at risk by inadequate knowledge and/or misconceptions about fundraising.
Some of what we have to say may surprise you. We hope, by the time you’ve finished reading this book, to have helped you focus on how to create and maintain an your major gifts program.
It is also the author’s intention to address some of the most common questions raised by board members, staff and volunteers. We’ve tried to present this information as