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    A Better Way To Reach Your Tribe!
    A Better Way To Reach Your Tribe!
    A Better Way To Reach Your Tribe!
    Ebook67 pages1 hour

    A Better Way To Reach Your Tribe!

    By Matt Rudmann

    ()

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    About this ebook

    The internet today offers boundless opportunities, but it can also present you with boundless frustration when you try to break through in a noisy world as you work to promote your ideas, tools or skills, to locate you audience, your customers, you tribe.

    In A Better Way To Reach Your Tribe, experienced web guru Matt Rudmann points you in a clear direction towards success, providing a step-by-step pathway of 7 keys to help you achieve your online objectives.

    This focused and straightforward internet marketing manual offers a step by step guide in building a platform for promoting your personal mission including: building your brand, defining and locating the specific kind of client who is looking for what you have to offer, attracting and maintaining productive traffic to your website home base and more.

    If you are lost in how to get the word-out online, have hit a wall and need to figure out how to get to the next level, or even if you are just looking for tips to polish up your web-based platform, this guide is for you.

    LanguageEnglish
    PublisherMatt Rudmann
    Release dateNov 23, 2012
    ISBN9781301865352
    A Better Way To Reach Your Tribe!
    Author

    Matt Rudmann

    Matt Rudmann lives in the quiet village of Chagrin Falls, Ohio with his wife and seven children. He claims there is never a dull moment in his home which is brimming with the joyful sounds of life. When he is not shuttling kids to school, ballet, or sporting events, he spends his time writing about technology, family, and the journey of life. In his professional life, Matt has worked for more than two decades in the fields of software, cloud computing and internet communications platforms. He most recently rounded off his credentials with a certification in coaching to provide people with support, insight, and motivation to accomplish their professional and life goals.

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      Book preview

      A Better Way To Reach Your Tribe! - Matt Rudmann

      New Media For A New World

      A Better Way To Reach Your Tribe

      The Seven Keys To Building A Platform

      That Attracts Your Ideal Clients

      Matt Rudmann

      Copyright 2012 by Matt Rudmann.

      Smashwords Edition

      All rights reserved.

      www.mattrudmann.com

      Table of Contents

      Meet the Author

      Introduction

      Key #1: Define Who You Serve

      Activity: Discover Your Target and Niche

      Key #2:Create Brand Power

      Activity: Craft your Brand Attraction Statement (BAS)

      Key #3: Build Your Home Base

      Activities: Site Fundamentals Checklist

      Key #4: Capture Your A-List

      Activities: List Leveraging Checklist

      Key #5: Connect With Social Media

      Activities: Social Media Connections

      Key #6: Create Your Calendar

      Activities: Strategy Calendar

      Key #7: Blogging Best Practices

      Activities: Blog Best Practices

      Conclusion

      Meet the Author

       Not all those who wander are lost.

      – J.R.R. Tolkien

      I don’t know about you, but I always like to know something about the author of the book I am reading.  By learning a little about their background, I gain a greater understanding of the author’s perspective and the reading experience is enriched and, more personalized.

      If you are a regular reader of my blog (www.mattrudmann.com) you will know that first and foremost, I am a big family man with seven children and a wonderful wife.  I am also faith-centered - I don’t know how I could manage the challenges presented by such a large family without some help from above!  My personal credo is: by following those things in life which truly feed your soul with truth, beauty, and goodness, you will never go wrong.

      Professionally, I ‘grew up’ in the software industry working on startups, running contracting firms, deploying new media platforms, and writing.  Additionally, most of my career has been spent outside the corporate world.  This was not because I didn’t like the opportunities afforded by corporate positions, but rather it was never the best ‘fit’ for me.  Sure, there are things about the corporate life that are a grind and borderline intolerable, but if you are cut out for it, then great!

      As for the creation of this guide, it essentially captures this past year’s odyssey I have journeyed in the realm of new media.  While I was an early user of many of the tools and networks referenced in this guide, in the past few years I have seen them mature substantially in functionality and sophistication.

      It is my hope that this guide will help you along your own odyssey and that you will achieve your most important goals in reaching your target markets, and having your message stand out in our ‘noisy’ digital world! 

      Introduction

      Make no little plans. They have no magic to stir men's blood...

      – Daniel Burnham (Architect & Director of Works,

      World’s Fair 1893)

      THIS BOOK IS DESIGNED TO EQUIP YOU with the knowledge to build a platform for your personal mission through which you can reach your target market.  This mission might be your business, your life perspective, or some other message which you want to convey.  No matter your purpose, the steps presented in this guide form the foundation of any successful web-based platform.  In particular, I will provide you the tools to drive traffic to your web presence.  Why? Because this is where I find most people get snagged. They develop some degree of web presence (site, blog, etc.) once they get up and running, but can't seem to get over the hurdle of attracting their desired web traffic.

      No one can provide you an application that will, on its own, magically drive traffic to your brand.  There are services that can be purchased that offer the promise of improving traffic, ‘likes’, ‘followers’, etc.  But this is not meaningful traffic and it won’t last.  I have worked with numerous people and scoured the web for such a ‘silver bullet’.  It’s just not out there.  However, there is great news!  While the ‘silver bullet’ is not out there, it does exist - in you!  That’s right, YOU hold the key to driving traffic to your brand, and with the proper training, which I will cover in this guide, the tools provided here will ENABLE you to become a master traffic generator.  Nothing will happen with your brand until you begin to generate traffic.  Yes, this traffic

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