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    Kindle Publishing: The # 1 Killer Marketing Secret
    Kindle Publishing: The # 1 Killer Marketing Secret
    Kindle Publishing: The # 1 Killer Marketing Secret
    Ebook54 pages35 minutes

    Kindle Publishing: The # 1 Killer Marketing Secret

    By R. Paul Stevens

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    About this ebook

    The conventional wisdom is that you, a writer, must now become a full time marketer, spending endless hours facebooking away, websiting away, blogging away, and twittering way, all in return for what by most standards are very poor returns from self publishing. This Article suggests a technique that liberates you from the above yet is productive in sales terms at the same time.

    [7500 words]

    LanguageEnglish
    PublisherR. Paul Stevens
    Release dateApr 21, 2013
    ISBN9781301136964
    Kindle Publishing: The # 1 Killer Marketing Secret
    Author

    R. Paul Stevens

    R. Paul Stevens is professor emeritus of marketplace theology and leadership at Regent College, Vancouver, British Columbia, and a marketplace ministry mentor. He has worked as a carpenter and businessman, and served as the pastor of an inner-city church in Montreal. He has written many books and Bible studies, including Doing God's Business, Work Matters, Marriage Spirituality, The Other Six Days and Spiritual Gifts. He is coauthor (with Pete Hammond and Todd Svanoe) of The Marketplace Annotated Bibliography.

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      Book preview

      Kindle Publishing - R. Paul Stevens

      Kindle Publishing: The # 1 Killer Marketing Secret

      All Rights reserved © 2013 Paul Stevens

      An Article in the Steve’s Here’s How 2! Series

      Smashwords Edition

      Contents

      Kindle Publishing: The # 1 Killer Marketing Secret - Also by this Author

      Kindle Publishing: The # 1 Killer Marketing Secret

      Introduction

      You know, if you read the myriad books on how to market your titles on Kindle and other platforms by and large they are all saying the same thing.

      This is that you, a writer, must now become a full time marketer, spending endless hours facebooking away, websiting away, blogging away, and twittering away, all in return for what by most standards are very poor returns from self publishing.

      How many of us authors have been initially very excited by the power of the Kindle self publishing platform and sites like Smashwords, which will publish your titles onto other platforms, only to experience dismal or even no sales despite months of work?

      Luckily I stepped up to the plate with small expectations which are at least now being met. In fact the truth is the risk/reward ratio in e-book self publishing is very poor. Of course there are exceptions to every rule and some authors are doing very nicely. We all want to do very nicely, but the reality can be quite different.

      The truth is the Kindle platform is a fantastic platform, but there are also a fantastic number of books on it. At the time of writing, 1,567,667 to be exact. Your book, which you have sent 12 months writing and is no less than 500 pages, can sit languishing in cyberspace with barely a sale unless they are from friends and family.

      It pays to troll through the Kindle Community to get some useful feedback on this topic.

      The message is pretty constant. YOU HAVE TO MARKET YOUR TITLES. But how to?

      How to do this, in a sensible way that doesn’t consume massive amounts of time with indifferent results?

      Personally, I find the whole facebook/twitter, web site/blog scene overhyped and overvalued.

      The 25/75 Rule

      My whole life, which has been pretty successful even if I say so myself, has been based on a guerilla tactic. It’s called the 25/75 rule and it works time and again in just about everything you can think of.

      You see that hardware store over the road there? Guess what, if you analyze their sales, you will find that 25% of their stock items accounts for 75% of their turnover.

      Or, let’s take surfing. I’m only 25% as good as most of the surfers out there in the line up, yet I‘m getting 75% of the available enjoyment offered by the sport. (Here’s a shameless plug for my title Surf Warrior).

      Or take my software business. I only work 25% of normal office hours yet

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