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    Local Online Marketing
    Local Online Marketing
    Local Online Marketing
    Ebook104 pages1 hour

    Local Online Marketing

    By Claude Whitacre

    2.5/5

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    About this ebook

    For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors!
    Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business.
    Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else.
    Your Advertising Sales Reps Are Lying To You!

    Stop being an advertising victim! Are you tired of buying advertising that delivers nothing except excuses from the advertising rep? All that ends now.
    Do you own a small business and want to increase the number of customers you get from online advertising? Do you want more internet generated leads for your business? It’s no longer enough to have a website and hope that people find you online. You have to be online, everywhere your customers are looking.
    Take Back All The “Loyal” Customers You Have Lost To Online Pirates, And More

    Discover How Just Five Minutes A Day Will Get You The Following;

    Multiple page one Google search results for your local business.
    Online business listings that get you found On Google.
    Your website seen in multiple local Google searches.
    The best ways to get top Google Plus Local listings
    How to quickly dominate YouTube search results..Make your videos go viral!
    How to use your competitor’s advertising to bring real buyers to your business.
    How to beat your competition. Get your business found first in any online search
    The best types of YouTube videos to attract customers like a magnet.
    The proven ways to make your business easy to find for local online shoppers.
    Why does it take only five minutes a day? Because you won’t be doing all the things that don’t work.
    “I Found You Online”. Do You Want To Hear That Far More Often?

    You must be where your customers are looking. And that’s on the search engines like Google, Yahoo, and Bing. Online advertising is where you will get the best results, and at the lowest cost.
    Invest just 5 minutes a day following this guide, and you’ll get everything you need to get your business seen online by local buyers. Use what you learn in this “Packed to the gills”manual, and you can hit the ground running.

    Claude Whitacre owns a successful retail store in the small college town of Wooster Ohio.

    Using print and broadcast advertising, he built his business by an average of 81% a year for eight years. Then in 2007 the economy crashed, and his business suffered (just like all the rest of us).

    Who is Claude Whitacre?
    Claude discovered local online marketing. After three years of trying social media, Pay Per Click ads, and wasting thousands of dollars on what the Guru’s taught, Claude finally cracked the code.
    Now, his local business is still growing, and his only advertising is now online..and it’s free.
    In 2011 Claude Started Local Profit Geyser, to help small business owners fight back the big box stores and online giants that are taking their business. Claude is also author of the book The Unfair Advantage Small Business Advertising Manual.

    LanguageEnglish
    PublisherClaude Whitacre
    Release dateDec 19, 2013
    ISBN9781310487873
    Local Online Marketing
    Author

    Claude Whitacre

    Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attended his own graduation.At 21 years old, Claude decided to get into sales. His start was uneventful, making no sales the first three months.So, how did Claude overcome his shyness and become an outgoing enthusiastic salesperson? He didn’t. He’s still shy to this day. Claude knew people were buying, they just weren’t buying from him. So Claude decided to make selling a study... he read every sales book he could find, he kept notes after every sales presentation... what worked and what didn’t. He started figuring out the techniques that didn’t depend on being outgoing. Claude discovered how to sell in a way that depended on sales knowledge, sales technique, and knowing what works and why... instead of just depending on an outgoing personality.Claude kept up this habit of testing new sales ideas, studying what other top salespeople did for nearly 40 years. He has broken company sales records, has been a keynote speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on selling, and how they can dramatically increase sales. Claude speaks to groups of business owners and salespeople... no one else. Claude is the author of several books on selling.Claude and his wife Cheryl live in the small college town of Wooster Ohio.Get sales tips from Claude by visiting his blog at claudesblog.com

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      Book preview

      Local Online Marketing - Claude Whitacre

      Local Online Marketing

      How To Use Local Online Advertising To Dominate The First Page Of Google, Yahoo, And Bing ... In Less Than 33 Days.

      By Claude Whitacre

      ~~~

      Smashwords Edition

      Copyright © 2013 by Claude Whitacre. All rights reserved.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Dedication

      This book is dedicated to three mentors I have had that shaped my business and my life.

      Julius Toth taught me more about selling than anyone. His sales prowess is mythic. In one year, he was the top distributor for a company with over 100,000 distributors. He isn’t a person; he’s a force of nature. He has proven himself to be a good friend, and I’m glad he counts me as one of his.

      Bob Durbin is simply the best man I know. He taught me how to do business with the customer in mind. He showed me what you become when you dedicate yourself to being a good person. He is genuine to a fault. And I would be a different person if I never met him.

      My Dad was a blue collar electrician for the Ford Motor Company in Berea Ohio. He had his share of defects; but I’ll say this; he never lied to me that I know of. He never cheated anyone, and always treated his family well. He was always willing to help me in any way I asked, and he was damn good at what he did. I don’t think Dad really understood what I did for a living, but it didn’t matter. Cancer killed him slowly and viciously. Every time you hear about someone dying from cancer, they are called brave and courageous. It’s not bravery to suffer. But my dad didn’t complain until the very end. He was a Marine when he was young. He was always a Marine. I miss him terribly.

      My wife Cheryl... What can I say? I chose well. If you ever watch me get a stupid grin on my face for no reason, I’m thinking of her. The joke is, either I did something wonderful in a previous life, or she did something terrible... because we are together. Anyway, it’s a pleasure growing old with her. And knowing she feels the same way is better than any other gift.

      Contents

      Introduction

      Local Online Marketing And What You Need To Know

      Why Search Engine Optimization (SEO) Is Not The Solution To Local Online Marketing

      Let’s get started. Your Local Website

      How To Get Your Website Ranked Highly

      Your Local Search Directory Listings

      Claiming Your Google Listings

      Your Local Written Content

      Your Local Videos And The Purpose Of Your Videos

      The 48 Ways To Improve Your Local Online Advertising and Marketing

      Bonus Chapter: Online VS Offline Local Advertising

      Special Section: If You Own A Company That Sells To Independent Business Owners

      Shameless Promotional Section: How to profit from what you’ve learned

      Recommended reading

      Additional Recommended Books

      About The Author

      YOU ARE ENTITLED TO A FREE 30-MINUTE CONSULTATION

      After you read this book, you are likely to have questions. I want you to actually profit from reading this book.

      To make sure you get the results you want, and get all your questions answered, I’m giving the readers of this book a 30 minute phone consultation to get the answers to any lingering questions.

      In this 30 minute phone consultation, you can tell me about your business and ask any questions about local online advertising. I will make suggestions that will help you in implementing these ideas.

      Just go to:

      www.localprofitgeyserseminar.com/consultation

      and fill out the form. We will contact you based on when we receive your form submission.

      ACKNOWLEDGMENTS

      I wrote the book myself. Hunter Miller assembled the chapters and helped with proofreading.

      My wife Cheryl helps in ways I can’t even describe. She patiently listens to each new speech, technique, or training method. She gives me her opinion and her support.

      I’ve made more than my share of mistakes in life. But in finding a great wife? I chose well.

      And the fact that she feels the same way makes life so much more fun.

      Read this first.

      This book was specifically written for self-employed small business owners. Sure, the methods we discuss will work for larger companies, and the internet doesn’t care if you are self employed or not. But I’m writing this for you. Why?

      Because I’m one of you. So I know how you think. Almost all self-employed business owners are independent, non-followers who make all their own decisions. Sound familiar?

      Most of us are also woefully behind the times when it comes to all things online. Maybe that’s why you bought this book. See, almost all of us are still selling the same way we were 20 years ago. The trouble is that our customers are buying differently than they were

      5 years ago. The year 2009 was the first year that more business phone numbers were looked up online than in the print phone book or by dialing 411.

      More than twice as many people are looking online to find a supplier than there are people looking

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