12 Strategies for Search Engine Optimization
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About this ebook
Learn how to get your website to the top of the search engine listings in twelve easy steps. Learn about Local Search Engine Listings, why title tags matter, how to not confuse search engines with graphics and flash, and how sitemaps are like baby food for Google. Learn what matters for Keyword Density, as well as advanced techniques like reverse archeology and personalized search results.
Jeff Finkelstein
Jeff Finkelstein's images have appeared in hundreds of publications including National Geographic, USA Today and The Jerusalem Post. He lives in Boulder, Colorado with his wife and two daughters.
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Book preview
12 Strategies for Search Engine Optimization - Jeff Finkelstein
12 Strategies for Search Engine Optimization (SEO)
by
Jeff Finkelstein
SMASHWORDS EDITION
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PUBLISHED BY:
Jeff Finkelstein on Smashwords
12 Strategies for Search Engine Optimization
Copyright © 2010 by Jeff Finkelstein
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.
Smashwords Edition License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.
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Thanks to the whole Customer Paradigm team for helping me hone these strategies into working principles..
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12 Strategies for Search Engine Optimization (SEO)
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introduction
Did you know that 50-70% of consumer and business purchasers start with a search engine like Google? If your website doesn't appear at the top of a search engine results page (sponsored ads or organic search results), you're losing potential customers