Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    How To Make Your Radio Advertising Work For You
    How To Make Your Radio Advertising Work For You
    How To Make Your Radio Advertising Work For You
    Ebook106 pages36 minutes

    How To Make Your Radio Advertising Work For You

    By David Sell

    ()

    Read preview

    About this ebook

    This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need to know. How to make your advertising more effective. How to make your advertising work for you. How to get the best return from your advertising.
    For about the price of a cup of coffee, you will learn how to generate thousands more from your advertising, or save thousands by not advertising pointlessly.
    Radio is lkike a pizza. You don't have to buy what is in front of you, you can change things around (add toppings) to make it suit your exact taste. You have the choices, you have the power.
    If you're in business or running a business, you can't afford not to know this information.

    LanguageEnglish
    PublisherDavid Sell
    Release dateFeb 8, 2011
    ISBN9781458087508
    How To Make Your Radio Advertising Work For You
    Author

    David Sell

    I am a husband and father to a wonderful family. I know some of the best spots in the world - including a few fantastic spots for writers. When I travel, I like to get under the skin of the place I am visiting and to see and experience what the ordinary traveller misses. I love photography and have used that a lot as a freelance journalist. I am also a marketing and communications professional with decades of experience. My major marketing influence is Jay Abraham, a truly remarkable man. I train writers, business people, and communications students.

    Read more from David Sell

    Related to How To Make Your Radio Advertising Work For You

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Online Research

      Aug 6, 2020

      The internet has the potential to give you much of the information, if not all the information, you need for your research, provided you know how to use it effectively. There are different ways to approach online research, but following a process tha

      3 min read

    • Article

      Social Networking

      Sep 11, 2019

      Social Networking
      7 min read

    • Article

      Autumn Abundance

      Oct 8, 2022

      Tracy Calder Ex AP-staffer Tracy Calder is a photographer and writer who co-founded Close-up Photographer of the Year (CUPOTY) in 2018. Earlier this year she was awarded a Gold medal from the RHS for her Plant Scars series. Her work has been exhibit

      8 min read

    • Article

      CREATIVITY: It's Logical Really

      Aug 28, 2019

      CREATIVITY: It's Logical Really
      3 min read

    • Article

      Sell More. Sell Better.

      Oct 18, 2019

      Sell More. Sell Better.
      5 min read

    • Article

      Playing The ‘Don't Run Out Of Money’ Game

      Jul 18, 2023

      Let's start with a thought experiment. Picture this: I've just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinkin

      2 min read

    • Article

      Fuel Spark Success

      Jun 5, 2020

      Fuel Spark Success
      8 min read

    • Article

      Magnus’ Marketing Minute

      Jul 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      5 min read

    • Article

      Why Is The Smartest Ad Format In The World So… Stupid?

      Jun 22, 2022

      Hey marketing industry, how does it feel to be the ATM of the internet? Here in New Zealand, we pump hundreds of millions of dollars into display advertising every year. And this pays for websites and content for the public to freely enjoy. That’s ni

      5 min read

    • Article

      Launch a Side Hustle!

      Dec 31, 2019

      Launch a Side Hustle!
      25 min read

    • Article

      Magnus’ Marketing Minute

      Oct 1, 2022

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      6 min read

    • Article

      15 Small Business Ideas to Launch from Home This Fall

      Oct 18, 2019

      Side hustle, small business, or side project. Call it what you will. In the gig economy that we're living in, everyone can materialize their longing to build something profitable and amazing outside their regular 9-to-5 jobs. Not only are there free

      6 min read

    • Article

      The PROS And CONS Of PUBLISHING And SELF-PUBLISHING

      Apr 2, 2020

      For nearly all writers, we are united in wanting to get our writing out into the world and in front of readers, but how we get there is much more personal, and influenced by a wide range of factors. So how do you decide on the best approach for you,

      4 min read

    • Article

      Improving Your Close Rate

      Mar 26, 2019

      Improving Your Close Rate
      2 min read

    • Article

      Career Advice

      May 16, 2023

      Career Advice
      4 min read

    • Article

      Georgia Phillips, COO, Luma Research

      May 22, 2022

      Making a great ad is not easy. Only around a third of ads work - so think of all that money and time that is wasted making sub-standard ads. In the past it didn’t matter so much. Budgets were big, marketing managers were led by their gut and campaign

      2 min read

    • Article

      Step 6 Reach Out to Your Customers: How to Market to Your Targeted Audience

      Jun 29, 2023

      Excerpted from: Home Business Magazine’s Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Whether you call your homebased business’s target audience customers, clients, patients, or prospects, you need to

      11 min read

    • Article

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • Article

      Bye-Bye, Marketing Dollars?

      Mar 7, 2023

      Bye-Bye, Marketing Dollars?
      2 min read

    • Article

      Magnus’ Marketing Minute

      Jan 1, 2022

      January is often like a breath of fresh air. We have a chance to look back and celebrate our successes, learn from (and laugh at) our failures, and come up with ambitious new ideas for the next 12 months. It’s often a time of introspection, appreciat

      5 min read

    Related categories

    Reviews for How To Make Your Radio Advertising Work For You

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      How To Make Your Radio Advertising Work For You - David Sell

      How to Make Your Radio Advertising Work for You

      Stop wasting your money on radio, and start making your radio advertising work for you. These are the secrets that will help maximise the effectiveness of your advertising, the secrets that will bring a greater return from every advertising dollar you spend. And that could be worth thousands of dollars to you and your business – thousands of dollars in extra profits.

      By David Sell

      A JMP Business Builder Book

      Stop Wasting Your Money on Radio and Start Making Your Radio Advertising Work for You

      DAVID SELL

      Smashwords edition

      Copyright David Sell 2012

      Published by David Sell

      This ebook is licensed for your personal enjoyment and education only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author

      Discover other titles by David Sell at http://www.davidsell.com and at http://www.smashwords.com/profile/view/DavidSell

      FEEDBACK

      If you enjoyed this eBook; if it keeps its promise and helps you understand how to improve your radio advertising, if you think other business owners and decision makers should read this, then please leave feedback on the site where you purchased this eBook from.

      I’d really appreciate it. Thank you

      David Sell

      CONTENTS

      Introduction

      Trust Your Writer

      How Long is Your One?

      A Word on Words

      Word 1, Word 2, Word 3…

      Speaking of Numbers

      The Information Superhighway

      One Advert, One Message, One Audience

      Distractions, Distractions… What Was That?

      The Power of One-to-One

      Choices, Choices, Choices

      Would You Like Music with That?

      Placement

      Relevance

      The Acid Test

      Listeners are not Idiots

      Ego… It’s All About Me, Me, ME!

      Testing, Testing… One, Two, Three

      The Biggest Mistake

      Going Digital

      Great Resources

      Radio Scripts

      One Final Word

      Chapter 1

      Introduction

      Want to get better results from your radio advertising? Of course you do. Because every dollar you spend on radio advertising comes straight off your bottom line, straight out of your profits. And if you can make your radio advertising work harder for you, if you can get better results from it, then you’ll make more of those profits.

      This e-Book is not a negotiation training manual, isn’t about saving money when you book your radio advertising. What it is about is helping you understand how to get a better radio ad at the point of creation; and a better radio ad means better results, and better results mean you don’t have to advertise as often (save money), or you can advertise more often to get even better results (increase revenue).

      And that, very quickly, saves you thousands on your radio advertising budget. Or it earns you even more turnover from the same advertising spend.

      Here, let me

      Enjoying the preview?
      Page 1 of 1