Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
()
About this ebook
Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths.
“Case Study: Schweser’s” tells the story of one small-town merchant that has developed an effective strategy to compete head-to-head with Wal-Mart, K-Mart, Target, and other giant retailers.
“The Magic Of Pricing” describes the nuts and bolts of setting prices that attract customers while preserving your profit margin.
“Two Ways To Compete” shows how several small business operators use high-level customer relationships and top-quality service to deliver value that trumps price in their customer’s minds.
Dave Donelson
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.
Read more from Dave Donelson
The Dynamic Manager’s Guide To Sales Techniques: How To Create New Prospects And Make More Sales Rating: 5 out of 5 stars5/5The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work Rating: 0 out of 5 stars0 ratingsHeart of Diamonds: A Novel of Scandal, Love, and Death in the Congo Rating: 4 out of 5 stars4/5The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers Rating: 4 out of 5 stars4/5Hunting Elf, A Doggone Christmas Story Rating: 4 out of 5 stars4/5Blind Curve And Other Stories Light And Dark Rating: 0 out of 5 stars0 ratingsWeird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf Rating: 4 out of 5 stars4/5The Dynamic Manager's Guide To More Sales: How To Nurture Customers And Grow Your Business Rating: 0 out of 5 stars0 ratings
Related to Beat The Big Box
Titles in the series (20)
First Call Selling: The Dynamic Manager's Handbook On How To Make Sales On The First Call Rating: 0 out of 5 stars0 ratingsPromotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business Rating: 0 out of 5 stars0 ratingsSales Promotions: The Dynamic Manager's Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use Rating: 5 out of 5 stars5/5Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle Rating: 0 out of 5 stars0 ratingsMarketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing Rating: 0 out of 5 stars0 ratingsClosing The Sale: The Dynamic Manager’s Handbook On How To Make Sales Happen Rating: 0 out of 5 stars0 ratingsMaking Sales Appointments: The Dynamic Manager’s Handbook On How To Reach Prospects Rating: 0 out of 5 stars0 ratingsFive Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising Rating: 0 out of 5 stars0 ratingsCustomer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction Rating: 4 out of 5 stars4/5Retail Selling: The Dynamic Manager’s Handbook On How To Increase Retail Sales Rating: 0 out of 5 stars0 ratingsFinance Your Company: The Dynamic Manager’s Handbook On How To Get And Manage Cash For Growth Rating: 0 out of 5 stars0 ratingsTrade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment Rating: 0 out of 5 stars0 ratingsCustomer Service: The Dynamic Manager’s Handbook On How To Build Customer Loyalty Rating: 0 out of 5 stars0 ratingsSales Time Management: The Dynamic Manager’s Handbook On How To Increase Sales Productivity Rating: 0 out of 5 stars0 ratingsStrategic Hiring: The Dynamic Manager’s Handbook On How To Hire The Best Employees Rating: 0 out of 5 stars0 ratingsOvercoming Objections: The Dynamic Manager’s Handbook On How To Handle Sales Objections Rating: 0 out of 5 stars0 ratingsProfit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business Rating: 0 out of 5 stars0 ratingsEmployee Motivation: The Dynamic Manager’s Handbook On How To Manage And Motivate Rating: 0 out of 5 stars0 ratingsFamily Business: The Dynamic Manager’s Handbook On How To Build A Successful Family Company Rating: 0 out of 5 stars0 ratingsBusiness Wit And Wisdom: The Dynamic Manager’s Handbook Of Management Mistakes And Lessons Learned Rating: 0 out of 5 stars0 ratings
Related ebooks
Five Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising Rating: 0 out of 5 stars0 ratingsA Guide to Growing Your Business Rating: 0 out of 5 stars0 ratingsProfit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business Rating: 0 out of 5 stars0 ratingsYou Can't Win a Fight with Your Client: & 49 Other Rules for Providing Great Service Rating: 3 out of 5 stars3/5Manage Your Sales Floor at Mastery Rating: 0 out of 5 stars0 ratingsAll Employees Are Marketers Rating: 3 out of 5 stars3/5An Introduction to Sales in the 21st Century Rating: 0 out of 5 stars0 ratingsHow To Weed Out The Garbage When Marketing Your Product Rating: 0 out of 5 stars0 ratings6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations Rating: 0 out of 5 stars0 ratingsIs That Your Hand in My Pocket?: The Sales Professional's Guide to Negotiating Rating: 3 out of 5 stars3/5How to Build a Small Business: Marketing & Sales Rating: 0 out of 5 stars0 ratingsStrategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 5 out of 5 stars5/510 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Rating: 0 out of 5 stars0 ratingsThe Dynamic Manager’s Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits Rating: 0 out of 5 stars0 ratingsStart Your Own Wholesale Distribution Business: Your Step-By-Step Guide to Success Rating: 0 out of 5 stars0 ratings60 Laws of Success: Laws of Success in Difficult Situations Rating: 0 out of 5 stars0 ratingsSelling Is Joy Rating: 0 out of 5 stars0 ratingsMoving to Outcomes: Why Partnerships are the Future of Marketing Rating: 0 out of 5 stars0 ratingsMerge 2.0: New Strategies to Pinpoint How Prospects Buy Rating: 0 out of 5 stars0 ratingsThe Solution-Centric Organization (Review and Analysis of Eades and Kear's Book) Rating: 0 out of 5 stars0 ratingsMarketing Magnifier: More Insight. More Measurable Growth. More Customers Rating: 0 out of 5 stars0 ratingsInvisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing Rating: 0 out of 5 stars0 ratingsInsight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact Rating: 0 out of 5 stars0 ratingsBrand Rituals: How Successful Brands Bond With Customers For Life Rating: 0 out of 5 stars0 ratingsHow To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise Rating: 0 out of 5 stars0 ratingsThe Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! Rating: 0 out of 5 stars0 ratingsStarting a Business in 7 simple steps Rating: 0 out of 5 stars0 ratingsHow to Start and Operate Your Own Profitable Mail Order Business Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratings2022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5
Reviews for Beat The Big Box
0 ratings0 reviews
Book preview
Beat The Big Box - Dave Donelson
Beat The Big Box
The Dynamic Manager’s Handbook Of
Winning The Retail Battle
by Dave Donelson
Donelson SDA, Inc., Smashwords Edition
Copyright 2011 Dave Donelson
ISBN: 978-1458167422
A note from the author
The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.
Table Of Contents
Chapter 1 - Beat The Big Box
Chapter 2 - Case Study: Schweser’s
Chapter 3 - The Magic Of Pricing
Chapter 4 - Two Ways To Compete
About Dave Donelson
Chapter 1
Beat The Big Box
Because you know your customers as people, you better understand exactly what turns them on.
Independent retailers face more competition than ever before. On-line drop shippers are a known and growing problem. But one of the most persistent threats is from bricks-and-mortar stores in your own market—big box retailers whose volume purchasing, minimum-wage labor, and huge advertising budgets make them a force to be reckoned with regardless of what the small local business sells. You can beat the big box, though, if you play your own game and not theirs.
Cut-throat pricing is the biggest advantage the major chains have over the little guy. There’s no escaping their ability to buy in volumes that get the best terms, thereby allowing them to undercut the independent substantially. They also don’t generally pay their service people and installers much (if they have any), so their labor costs are lower, too.
You can’t beat them at that game, so play to your own strengths instead. Price isn’t the only reason a consumer chooses one place over another. Quality of service is just as important as price, especially when it comes to installing customer purchases in their homes or cars. Do your potential customers really