Top Secrets for Promoting Your Party and Getting a High Turnout
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About this ebook
Discover how to make your party a big success by attracting a large, enthusiastic crowd. Learn how to recruit hostesses, organizations, and community groups; develop leads and prioritize prospects; plan a promotional pitch, launch an inexpensive ad or PR campaign; and create brochures, flyers, and posters. Other topics include building a network and spreading the word through personal contacts.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
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Top Secrets for Promoting Your Party and Getting a High Turnout - Gini Graham Scott
Top Secrets for Promoting Your Party
and Getting a High Turnout
by Gini Graham Scott, Ph.D.
Author of a Dozen Books on Work and Professional Development, including Want It, See It, Get It! and Enjoy! 101 Little Ways to Add Fun to Your Work Everyday
www.ginigrahamscott.com
Smashwords Edition
Copyright 2009 Gini Graham Scott, Ph.D.
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Credit: Cover Photo by... Yuri Arcurs, Fotolia
TABLE OF CONTENTS
Introduction
Highlights of Promoting Your Party and Getting a Great Turnout
Chapter 1: Tapping into Other People’s Networks
Chapter Highlights
Recruiting Hostesses, Organizations, and Community Groups
Connecting with Clubs and Community Organizations
Adapting Your Approach to Different Groups
Selecting and Prioritizing the Groups to Contact
Using Your Work Network
Getting Friends, Family, and Neighbors Involved
Using Networking Events for Leads
Joining a Leads Club for More Connections
Knowing When to Back Off and Back Down
Creating a Prospect Leads Sheet to Help You Find Prospects
How to Set Up Your Leads Sheet
Prioritizing Your Prospects
Putting It All Together on Your Leads Sheet
Building Your Leads Sheet
Teaming Up with Others
The Advantages of Combining Forces
The Strategies for Joint Promotions
Hosting Parties for Each Other
Summing Up
Chapter 2: Planning Your Promotional Pitch
Chapter Highlights
Spreading the Word
Creating the 30-Second Elevator Pitch
Practice to Create a Perfect Pitch
Adapting Your Pitch to the Occasion and Prospect
Coming Prepared with the Materials You Need
Using the Phone to Spread the Party Line
Planning Your Phone Pitch
Creating Phone Scripts to Spread the Message
Using Written Materials to Spread the Word
Using Written Materials for Follow-Up
Using Written Materials as a Door Opener
Summing Up
Chapter 3: Creating an Inexpensive Ad or PR Campaign
Chapter Highlights
Creating Your Marketing and Promotional Mix
Why PR Is Better -- But You Still Need to Advertise
So Why Shouldn’t I Contact People Personally, Not Advertise
How and Where to Advertise
Choosing the Right Media
Who’s Reading or Listening and How Much
Decisions, Decisions
Using an Advertising Leads Chart
Placing Your Order and Paying for Your Ads
Tracking Your Results
Writing and Formatting Your Ads
Some Basic Terms to Know
What to Say in Your Ads
How Often and When to Advertise
Checking on Company Guidelines
Getting PR in the Local Papers
Creating PR Releases
Setting Up Interviews with the Local Media
Contacting Feature Editors with Article Ideas
Writing Your Own Series of Articles or a Column
Using the Right Approach When People Respond
Summing Up
Chapter 4: Creating Brochures, Flyers, and Posters
Chapter Highlights
When and Where to Use Brochures, Flyers, and Posters
Some Examples of How to Use These Materials
How and Where to Distribute Materials
Good Places to Hand Out Flyers and Brochures
Keeping Track of the Results
Spreading the Word in Your Neighborhood
Coming Prepared to Business and Social Groups
Using Festivals, Trade Shows, and Other Events
Creating Your Copy and Layout
Key Principles for Good Writing and Layout
Preparing Your Materials
Some Basic Terms to Know
Creating a Layout
Inexpensive Sources of Graphics
Putting It Together Quickly on Your Computer
Putting Your Message on a Website
Summing Up
Appendix: Glossary
About the Author
Other Books by the Author
Author Contact Information
Introduction
If you want to have a business that is fun and one you can easily adapt to your lifestyle -- whether you want to do it on the side or full time -- you’ve come to the right place. Party plan selling is all that and more.
Party plan selling provides an opportunity to meet lots of people and make money by making sales in a friendly, personal way -- through a party. Plus you can choose from a wide range of products and services and party plan companies to work with.
You have plenty of choices in how to sell, too, because you can set up your own marketing company or become a distributor or rep for a particular company. You additionally have the option of choosing a single-level company where you only sell direct for that company; or you can find a company with a multi-level sales program, where you build a sales team and get overrides from recruits.
As you’ll discover, party plan selling is a major growth industry, in part because it is so flexible and easily adaptable into anyone’s lifestyle. Plus it’s a good antidote to recent workplace trends, such as downsizing and outsourcing, because you create your own job. It also has great appeal to working moms and homemakers, because it’s a business you can run out of your home. And now you can use the Internet to help you sell.
Previous books in this series have discussed how to get started in party plan selling and how to target your market and develop a sales pitch. This book will teach you how to promote your party and get a good turnout.
So now, come join the party. Put your party hat and thinking cap – maybe put one on top of the other -- and dig in and have fun. Here’s to a lot of profitable party plan selling. Have fun. Make money. And enjoy!
Highlights of Promoting Your Party and Getting a Great Turnout
If you're thinking about starting a new part-time business and you like putting on parties, then the party plan selling business may be ideal for you. You’ll find it takes many forms from simply setting up your own business featuring a line of products you want to sell to joining a company as a distributor. Another distinction is between a company where you just sell and a multi-level company -- about 80% of the party plan biz -- where you additionally recruit other distributors and create a team of sales people that work