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Top Secrets for Promoting Your Party and Getting a High Turnout
Top Secrets for Promoting Your Party and Getting a High Turnout
Top Secrets for Promoting Your Party and Getting a High Turnout
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Top Secrets for Promoting Your Party and Getting a High Turnout

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Discover how to make your party a big success by attracting a large, enthusiastic crowd. Learn how to recruit hostesses, organizations, and community groups; develop leads and prioritize prospects; plan a promotional pitch, launch an inexpensive ad or PR campaign; and create brochures, flyers, and posters. Other topics include building a network and spreading the word through personal contacts.

LanguageEnglish
Release dateNov 10, 2009
ISBN9781452367057
Top Secrets for Promoting Your Party and Getting a High Turnout
Author

Gini Graham Scott

Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.

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    Book preview

    Top Secrets for Promoting Your Party and Getting a High Turnout - Gini Graham Scott

    Top Secrets for Promoting Your Party

    and Getting a High Turnout

    by Gini Graham Scott, Ph.D.

    Author of a Dozen Books on Work and Professional Development, including Want It, See It, Get It! and Enjoy! 101 Little Ways to Add Fun to Your Work Everyday

    www.ginigrahamscott.com

    Smashwords Edition

    Copyright 2009 Gini Graham Scott, Ph.D.

    Smashwords Edition, License Notes

    This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

    Credit: Cover Photo by... Yuri Arcurs, Fotolia

    TABLE OF CONTENTS

    Introduction

    Highlights of Promoting Your Party and Getting a Great Turnout

    Chapter 1: Tapping into Other People’s Networks

    Chapter Highlights

    Recruiting Hostesses, Organizations, and Community Groups

    Connecting with Clubs and Community Organizations

    Adapting Your Approach to Different Groups

    Selecting and Prioritizing the Groups to Contact

    Using Your Work Network

    Getting Friends, Family, and Neighbors Involved

    Using Networking Events for Leads

    Joining a Leads Club for More Connections

    Knowing When to Back Off and Back Down

    Creating a Prospect Leads Sheet to Help You Find Prospects

    How to Set Up Your Leads Sheet

    Prioritizing Your Prospects

    Putting It All Together on Your Leads Sheet

    Building Your Leads Sheet

    Teaming Up with Others

    The Advantages of Combining Forces

    The Strategies for Joint Promotions

    Hosting Parties for Each Other

    Summing Up

    Chapter 2: Planning Your Promotional Pitch

    Chapter Highlights

    Spreading the Word

    Creating the 30-Second Elevator Pitch

    Practice to Create a Perfect Pitch

    Adapting Your Pitch to the Occasion and Prospect

    Coming Prepared with the Materials You Need

    Using the Phone to Spread the Party Line

    Planning Your Phone Pitch

    Creating Phone Scripts to Spread the Message

    Using Written Materials to Spread the Word

    Using Written Materials for Follow-Up

    Using Written Materials as a Door Opener

    Summing Up

    Chapter 3: Creating an Inexpensive Ad or PR Campaign

    Chapter Highlights

    Creating Your Marketing and Promotional Mix

    Why PR Is Better -- But You Still Need to Advertise

    So Why Shouldn’t I Contact People Personally, Not Advertise

    How and Where to Advertise

    Choosing the Right Media

    Who’s Reading or Listening and How Much

    Decisions, Decisions

    Using an Advertising Leads Chart

    Placing Your Order and Paying for Your Ads

    Tracking Your Results

    Writing and Formatting Your Ads

    Some Basic Terms to Know

    What to Say in Your Ads

    How Often and When to Advertise

    Checking on Company Guidelines

    Getting PR in the Local Papers

    Creating PR Releases

    Setting Up Interviews with the Local Media

    Contacting Feature Editors with Article Ideas

    Writing Your Own Series of Articles or a Column

    Using the Right Approach When People Respond

    Summing Up

    Chapter 4: Creating Brochures, Flyers, and Posters

    Chapter Highlights

    When and Where to Use Brochures, Flyers, and Posters

    Some Examples of How to Use These Materials

    How and Where to Distribute Materials

    Good Places to Hand Out Flyers and Brochures

    Keeping Track of the Results

    Spreading the Word in Your Neighborhood

    Coming Prepared to Business and Social Groups

    Using Festivals, Trade Shows, and Other Events

    Creating Your Copy and Layout

    Key Principles for Good Writing and Layout

    Preparing Your Materials

    Some Basic Terms to Know

    Creating a Layout

    Inexpensive Sources of Graphics

    Putting It Together Quickly on Your Computer

    Putting Your Message on a Website

    Summing Up

    Appendix: Glossary

    About the Author

    Other Books by the Author

    Author Contact Information

    Introduction

    If you want to have a business that is fun and one you can easily adapt to your lifestyle -- whether you want to do it on the side or full time -- you’ve come to the right place. Party plan selling is all that and more.

    Party plan selling provides an opportunity to meet lots of people and make money by making sales in a friendly, personal way -- through a party. Plus you can choose from a wide range of products and services and party plan companies to work with.

    You have plenty of choices in how to sell, too, because you can set up your own marketing company or become a distributor or rep for a particular company. You additionally have the option of choosing a single-level company where you only sell direct for that company; or you can find a company with a multi-level sales program, where you build a sales team and get overrides from recruits.

    As you’ll discover, party plan selling is a major growth industry, in part because it is so flexible and easily adaptable into anyone’s lifestyle. Plus it’s a good antidote to recent workplace trends, such as downsizing and outsourcing, because you create your own job. It also has great appeal to working moms and homemakers, because it’s a business you can run out of your home. And now you can use the Internet to help you sell.

    Previous books in this series have discussed how to get started in party plan selling and how to target your market and develop a sales pitch. This book will teach you how to promote your party and get a good turnout.

    So now, come join the party. Put your party hat and thinking cap – maybe put one on top of the other -- and dig in and have fun. Here’s to a lot of profitable party plan selling. Have fun. Make money. And enjoy!

    Highlights of Promoting Your Party and Getting a Great Turnout

    If you're thinking about starting a new part-time business and you like putting on parties, then the party plan selling business may be ideal for you. You’ll find it takes many forms from simply setting up your own business featuring a line of products you want to sell to joining a company as a distributor. Another distinction is between a company where you just sell and a multi-level company -- about 80% of the party plan biz -- where you additionally recruit other distributors and create a team of sales people that work

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