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    Think Before You Ink! Write, so they will read it.
    Think Before You Ink! Write, so they will read it.
    Think Before You Ink! Write, so they will read it.
    Ebook107 pages1 hour

    Think Before You Ink! Write, so they will read it.

    By Bob Hooey

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    About this ebook

    Write, so they will read it. Sailing the Seven C’s of Effective Business Writing

    Effective writing communicates your message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by ‘charting-a-course’ to convey your message with impact. Learn to apply simple tips and techniques from the author of over 25 business, leadership, sales and career publications.

    An effective memo, email, or sales letter is one that gets results. Business correspondence can enhance or alienate relationships. Well written brochures, sales literature, or websites entice people to act and explore opportunities to deal with you and your firm.

    In life and especially in business we have numerous opportunities and some responsibilities to effectively share our ideas. As leaders in business or the community, our success, and perhaps our survival, is directly dependant on our ability to do so, quickly and productively.
    Some of what is covered in this use-it-now manual on effective business writing:

    How to get better results from your business writing.
    How to construct a well written memo or email.
    Communication basics – foundation for your success.
    Communication is really a part of the ‘sales’ process in any successful business.
    Publish or Die? The product problem.
    A creative approach to writing – how to use a cartoonist’s concept to more effectively communicate.
    How to become a ‘Corporate’ Story Teller.
    How to turn a winning proposal into a loser.
    How to get the most from negotiating via e-mail.
    How to write and ‘Effective’ press release.
    Notes on International English. How to write for a world market.
    Office Buzzwords and Phrases generated for the 21st Century to avoid.
    To TEXT or not to TEXT. How to TEXT properly.
    Writing Quick Tips – How to focus on copy writing.

    A note from the author: Each time I sit down to write, I am challenged to ensure I deliver something that will be of use-it-now value to my reader.

    •I ask myself, “If I was reading this, what would I be looking for?”
    •As well as, “Why is this relevant to me, today?”

    These two questions help to keep me focused, help me to remain clear on my objectives; and they help to remind me to dig into my experiences, stories, examples, and research to provide solid information that will be of benefit and help my readers, when they apply it, succeed. That can be an exciting challenge!

    LanguageEnglish
    PublisherBob Hooey
    Release dateAug 18, 2011
    ISBN9781465743800
    Think Before You Ink! Write, so they will read it.
    Author

    Bob Hooey

    Bob 'Idea Man' Hooey, CKD-Emeritus, Accredited SpeakerAuthor, Business Success Catalyst, and International SpeakerIf you are in leadership, sell for a living, or depend on your ability to persuade for your success... Canadian Ideaman, Bob Hooey can give you the 'Alberta Advantage' in hosting a successful meeting or conference, in building a successful career, in selling more, or in successfully leading your organization to the next level.Protect your conference investment - leverage your training dollars. Call NOW to engage Canada's Ideaman, Bob Hooey and his profitable, innovative Ideas At Work! for your company, convention, or association. Ideas At Work! - Strategies to Success!Bob's humorous, interactive, conversational and, sometimes provocative style inspire his audiences across North America and around the globe. As a business, leadership, team and sales success expert, as well as a prolific author, Bob's innovative development programs have successfully helped thousands of leaders and professionals dramatically and profitably increase their effectiveness.Bob 'Idea Man' Hooey will help you inspire, equip, and lead your meeting's audience, association, sales team, or company to greater success! Bob is committed to helping leaders build more effective teams; and sales teams become sales leaders.

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      Book preview

      Think Before You Ink! Write, so they will read it. - Bob Hooey

      "Words have set whole nations in motion and heaved the dry hard ground on which rests our social fabric. Give me the right word and the right accent and I will move the world." Joseph Conrad

      THINK Before You Ink!

      Write, so they will read it…

      Sailing the Seven C’s of Effective Business Writing

      "Effective writing communicates the message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by ‘charting-a-course’ to convey your message with impact." Bob Hooey

      By Bob ‘Idea Man’ Hooey

      Author, 25 Business, Career, Sales, and Leadership Success Publications

      ISBN: 978-1-4657-4380-0

      *****

      Copyrights and License Notes

      THINK Before You Ink!

      Write, so they will read it

      Sailing the 7 C’s of Effective Writing

      Bob ‘Idea Man’ Hooey

      Smashwords Edition

      Copyright 2011 Bob ‘Idea Man’ Hooey

      All rights reserved worldwide. No part of this publication may be reproduced or distributed in any form or by any means or without permission in writing from the publisher. Segments of this e-publication were originally published as articles and/or parts of other workbooks and program materials and are included here by permission of the publishers and authors.

      Unattributed quotations are by Bob ‘Idea Man’ Hooey

      Smashwords Edition, License Notes

      This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      ISBN: 978-1-4657-4380-0

      *****

      Acknowledgements, warnings, and disclaimers

      A very special dedication of this piece of myself, to the two people who meant the most to me, my folks Ron and Marge Hooey. Sadly, both my parents left this earthly realm in 1999. I still miss you and was blessed with the two of you in my life.

      To my amazing wife and professional proof reader, Irene, who loves, encourages, and supports me in my quest to continue sharing my Ideas At Work! across the world. Thank you seems so inadequate for your work in helping make my writing better!

      Thanks to my first grade teacher, Mrs. Maybe and my 10th grade typing teacher, Ms. Stevens; you each gave me some solid foundations to build on. My thanks to the many people who have encouraged me in my growth as a leader, speaker, an engaging trainer; and more so, as a writer trying to convey his thoughts in print. My thanks to a select few friends for your ongoing support and constructive abuse. You know who you are.

      We have not attempted to cite in the electronic text all the authorities and sources consulted in the preparation of this manual. To do so would require much more space than is available. The list would include departments of various governments, libraries, industrial institutions, periodicals, and many individuals. Inspiration was drawn from many sources in the creation of this electronic text.

      Warning—Disclaimer

      This electronic book (primer manual) is written and designed to provide information on more effective writing. It is sold with the explicit understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is required, the services of a competent professional in your geographic area should be sought.

      It is not the purpose of this electronic book (primer manual) to reprint all the information that is otherwise available to writers or authors. Its primary purpose is to complement, amplify, and supplement other texts and reference materials. You are encouraged to search out and study all the available material, learn as much as possible, and tailor the information to your individual needs. This will help to enhance your success in being a more effective writer.

      Every effort has been made to make this electronic ‘primer’ manual as complete and as accurate as possible within the scope of its focus. However, there may be mistakes, both typographical and in content. Therefore, this electronic text should be used only as a general guide or primer and not as the ultimate source of information. Furthermore, this electronic ‘primer’ manual contains information that is current only up to the date of publication.

      The purpose of this electronic ‘primer’ manual is to educate and entertain; perhaps to inform and to inspire. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to have been caused, directly or indirectly, by the information contained in this electronic ‘primer’ manual or electronic book. If you do not wish to be bound by the above, you may return this book to the publisher for a full refund.

      *****

      Table of Contents

      Copyrights and License notes

      Acknowledgements, warnings, and disclaimers

      Chapter 1: In the beginning - An introduction

      Chapter 2: Sailing the Seven C’s of Effective Writing

      Chapter 3 Getting Better results from your writing

      Chapter 4: Constructing a well written memo or email

      Chapter 5: Communication basics

      Chapter 6: Communication is really a part of the ‘sales’ process in any successful business

      Chapter 7: Publish or Die? The product problem

      Chapter 8: A creative approach to writing - using a cartoonist’s concept

      Chapter 9: Becoming a ‘Corporate’ Story Teller

      And now a word from our sponsor

      Resources for aspiring writers

      Chapter 10: Turning a Winning Proposal into a Loser

      Chapter 11: Get the Most from Negotiating Via Email

      Chapter 12: Writing an ‘Effective’ Press Release

      Chapter 13: Some notes on International

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