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    UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
    UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
    UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
    Ebook31 pages20 minutes

    UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture

    By Glenn Ward

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    About this ebook

    I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the industry, better still someone who could be a potential buyer of the websites products. A team that is focused on the surrounding communication platforms, external environment and traffic funnels rather than just the website.

    LanguageEnglish
    PublisherGlenn Ward
    Release dateMar 4, 2014
    ISBN9781311181466
    UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
    Author

    Glenn Ward

    I am a Digital Marketing manager dabbling for the first time in self-publishing. I had this text knocking about on my computer and thought it might be an interesting read for a couple of people so decided to commission a copy editor to make it readable and hopefully enjoyable.More to come

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      Book preview

      UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture - Glenn Ward

      UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture

      Glenn Ward

      Copyright 2014

      Smashwords Edition

      Version 1.0.0

      Table of Contents

      Chapter 1 Research

      Chapter 2 Usability testing

      Chapter 3 Interception interviews

      Chapter 4 Internal audit – external agency

      Chapter 5 Competitor analysis

      Chapter 6 Click dummy testing

      Chapter 7 Persona testing the designs

      Chapter 8 Testing for mobile and smart devices

      Chapter 9 Usability testing - All of the above

      Chapter 10 Expert review

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      Research

      I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the industry, better still someone who could be a potential buyer of the websites products. A team that is focused on the surrounding communication platforms, external environment and traffic funnels rather than just the website.

      The key throughout the planning and implementation process is to research and test research, test and test some more! Know your stats, know your target audience

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