Becoming A Creative Entrepreneur: Your GPS to Business Success
By Jack Fecker
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About this ebook
Let Jack Fecker Be Your Mentor in Creating Profitability!
Procrastinating on starting a new business? Struggling to expand your business?
Give yourself one of the most creative mentors in the marketplace today ~ Jack Fecker.
The tools and ideas contained in these pages have been proven market-tested tough
during Jack’s startup of more than 20 businesses, and in speaking to, coaching, and
mentoring thousands of entrepreneurs and business professionals for more than
50 years.
DISCOVER THESE GOLD NUGGETS INSIDE:
Integrating personal core values into the foundation of your business ~ Chapter 3
Translating your business idea into picture form utilizing theater set designs ~ Chapter 2
Using Ten Unique Factors Principle ~ Chapter 11
Making delegation an easy part of your daily business routine ~ Chapter 1
Learning how to become more creative in the marketplace ~ Chapter 16
Learning how to value mis-takes ~ Chapter 18
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Book preview
Becoming A Creative Entrepreneur - Jack Fecker
journey!
SECTION ONE
HOW DO I CREATE
MY OWN BUSINESS?
Steps Leading up to Opening Day
CHAPTER 1
IDEA
Why do we always begin with an idea? Because it is the most essential nugget of any project, plan, design, goal or any business. It is the kernel from which everything else tangible springs to life. Imagination plays a primary role in the idea process for it is the soil in which all ideas are fed and nurtured, eventually sprouting and making their way to the surface of outer reality.
People with fertile imaginations are those individuals rich with an abundance of ideas. And ideas are a close sibling to choices, an imperative in solving problems. You will find that excellent problem solvers are idea-people rich with vibrant imaginations.
Solutions to any problem are waiting around every corner. We only need to be open to receiving. And there it is! A faster way to accomplish something, an easier method to perform a task, a more powerful way to attract customers, a new product or service needed in the marketplace, and each originating with the seed of an idea.
Everything begins with an idea. Webster’s Dictionary defines idea
like this: Something one thinks, knows or imagines; a thought; mental conception or image; notion.
And every idea began with a thought in someone’s mind. What we too often forget is every detail of our daily lives has its origin in a simple thought. From homes, cars, windows and pavement to your silverware and plates on the table, even the table, their origin grew from one single thought.
Everything that appears had its origin in the mind. Our minds evolve the ideas, and nurtured through the imagination and our memories of senses, they begin to express themselves through words and pictures.
In 1957, I was twenty-five years old and made frequent trips between Seattle and San Francisco, my favorite place to visit. I would often visit The Red Garter in the Broadway District where they served beer and peanuts with a five-piece banjo band playing all the old sing-along tunes. It was the most exciting nightclub in the Bay Area, and most nights of the week, you were lucky if you could get a seat. Just seeing that place fired up my imagination until it was working overtime. I had a hunch this was a concept that was needed in the marketplace, and it would be well received in my hometown of Seattle.
At the time, I was a Boeing engineer with a secure job. Within three years, I was leading my own banjo band in an old-fashioned 1890’s bar in downtown Seattle, and soon, it became the most popular nightclub spot in the Northwest. It was called The Blue Banjo, with seating for 300 customers, and we always boasted of at least 100 people standing in line waiting to get in on weekends!
The point I’m making is whenever you experience something that has powerful energy for your body, mind and spirit, pay attention, for this is often the origin of a big idea.
The vision or picture I held in my mind was a very popular night club with lots of folks having a good time with me playing in the band and people standing in line to get in.
In 1936, Charles Fillmore stated in his book, Prosperity, The idea is the most important factor in every act and must be given first place in our attention if we would bring about any results of a permanent character.
If one idea were so important, why wouldn’t more, a lot more, be even more valuable? I don’t believe one can have too many ideas on any one project. That is why I developed a method for generating 100 ideas an hour on any one question or problem. Let me put it this way. If you were going to hire someone to work for you or with you, wouldn’t you rather select from 100 individuals instead of only three or four? Well, it’s the same with ideas. Having more choices will only give you a better chance of creating the results you want.
Ideas come to me every day. I practice paying attention to the ones that are exciting and generate the most energy. For those of you who say, I never have any good ideas,
I offer this suggestion: never say that statement again! Instead, replace it with this thought and statement, I am open to all the ideas and choices that come into my mind.
In 1973, I wrote these words: "I am accomplishing my life goals by soaking up ideas and learning like a