Avoiding Tsunamis: Discovering and Developing Your Organization's DNA
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About this ebook
The old hierarchical paradigm is narrowly based on a dog-eat-dog alpha survival leading to inefficiency, exclusion and loss of profit. The new cooperative paradigm is one of sustainable values, synergy and inclusion leading to greater success and profit. The countries and companies who have switched to the new paradigm are thriving.
I believe that as we embrace new cooperative systems as individuals and organizations, the suffering will end and we will bring a new renaissance of growth, progress and profit. I know because this system has taken a company from ten million to a billion in revenue in just ten years.
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Avoiding Tsunamis - Victor Pinedo
architecture.
INTRODUCTION
Tsunamis are caused by sudden shifts in the ocean floor that move rapidly and are almost undetected until they thunder over the land, destroying everything with their fearsome power.
Tsunamis also happen in the business world. They are the destructive waves of socioeconomic change that come from sudden, fundamental shifts in belief structures, that move rapidly and almost undetected until they destroy companies, economies, and entire societies.
I believe there is hope for our world in a proven system for restructuring organizational architecture.
IMAGINE A WORLD...
Where companies are structured as fluid teams of individuals who are synergistically co-creating an aligned vision and sustainable profit...
Where children are taught from a young age in schools, and at home to function and thrive within cooperative team environments...
Where commitment to service and community are encouraged over individual achievement and competition...
Where children are imbued with cooperative ideals, which underscore commitment to service and community over individual achievement and competition.
Where governments and political structures are being utilized and engaged by an informed, well-educated, and globally minded constituency...
Where communities work and grow together to build a better tomorrow for their families and businesses...
Where educational institutions of all levels teach conscious awareness and the importance of seeking and aligning and assisting students in finding their purpose, which in turn will maximize their contribution to their workplace and community...
Where the current inefficient hierarchical organizational structures are replaced by the cooperative ‘web’ paradigm as seen in nature: a paradigm designed to flourish...
This is the world I imagine every day.
This is the world I know we can create together.
There is hope for our world in a proven system for restructuring organizational architecture.
We can set up systems based on the cooperative paradigm of what the world of education and business can be.
Chapter One
2004 Revisited—The Growing Tsunami
When my first book, was published in 2004, it was timely in that an ever-changing globalized world was upon us, and an ability to adapt was desperately needed if we were to sustain growth and prosper as communities and organizations. The theories that produced the competitive markets of the 1980s and 1990s no longer work. They are effective in the short term but unsustainable. These theories, which focused on improving current company processes and programs to increase productivity and profit via outsourcing, reengineering, and total quality certification were presented to top management, but only focused on short-term, unsustainable, immediate results.
Some organizations and countries, like Brazil and Chile mentioned in the Author’s Note, paid attention to the fact that the globalized world required a significant paradigm shift and that tools existed to create a more mature world.
Unfortunately, however, too many organizations have continued to focus on these short-term, immediately gratifying theories throughout the 2000s, and as a result, we have become witnesses to the fallout: failing markets; shrinking or disappearing companies; increased unemployment resulting in the reduction of a middle class and their buying power, educational institutions that are failing to prepare children for a global, technological future; and an increase in number of dictatorships and regimes