The Millionaire Messenger by Brendon Burchard - Read Online
The Millionaire Messenger
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The #1 New York Times bestseller from world-renowned advice expert teaches everyday people how to share their story and wisdom with the world and build a lucrative business doing so.

In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed.

You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed.

You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life.

In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple ten-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.
Published: Free Press on
ISBN: 9781451666007
List price: $11.99
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Praise for


We all have a life story and a message that can inspire others to live a better life or run a better business. Brendon Burchard’s book proves it and shows how you can share your message to make a difference and also make an income. This book will help you change a lot of lives.

—Marci Shimoff, New York Times best-selling author of Happy for No Reason and Chicken Soup for the Woman’s Soul

The expert industry has been shrouded in myth and mystery for far too long. Now Brendon Burchard, one of our most innovative and powerful leaders, reveals exactly how we—authors, speakers, coaches, consultants, seminar leaders and online information marketers—make a difference and earn an income with our advice and expertise. This is an industry defined by how much value we add to others’ lives, and this book delivers and shows exactly why Brendon is one of the best.

—Jack Canfield, New York Times best-selling author of The Success Principles and originator of the Chicken Soup for the Soul® series

"I love making a difference in the lives of millions of people worldwide. It gives my life a deep sense of meaning and purpose. I wish I had read Brendon Burchard’s new book, The Millionaire Messenger, twenty years ago, because it has many of the lessons that would have dramatically boosted my career, both in terms of impact and finances. Lessons I had to learn the hard way. No matter what your age, now is the time to make the biggest difference in the world. Brendon will show you how."

—Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life and Magnificent Mind at Any Age

This is a must-read for any author, speaker, coach, seminar leader, consultant, or online information marketer. Brendon Burchard shows you how to get your message to the public in a bigger way (and get paid for it, too).

—John Gray, New York Times best-selling author of Men Are from Mars, Women Are from Venus

You were born to make a difference, to contribute and to share your gifts with the world. Brendon Burchard shows you how to make a living (maybe a fortune!) by making a positive difference in people’s lives.

—Darren Hardy, Publisher of SUCCESS magazine and best-selling author of The Compound Effect

If you’ve ever dreamed of building a career and business around your advice, expertise and knowledge, then you’ll love this book.

—David Bach, #1 New York Times best-selling author of The Automatic Millionaire

Also by Brendon Burchard:

Life’s Golden Ticket

The Student Leadership Guide

Seminars by Brendon Burchard

Experts Academy

Partnership Seminar

High Performance Academy

World’s Greatest Speaker Training

Empire Group Mastermind

Meet Brendon online and receive free training at


A Division of Simon & Schuster, Inc.

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New York, NY 10020

Copyright © 2011 by Brendon Burchard

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Free Press Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.

First Free Press hardcover edition September 2011

FREE PRESS and colophon are trademarks of Simon & Schuster, Inc.

The Simon & Schuster Speakers Bureau can bring authors to your live event.

For more information or to book an event, contact the Simon & Schuster Speakers Bureau at 1-866-248-3049 or visit our website at

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Manufactured in the United States of America

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Library of Congress Cataloging-in-Publication Data

ISBN 978-1-4516-6599-4

ISBN 978-1-4516-6600-7 (ebook)

DEDICATED to my dad, Mel Burchard, whose message to us kids throughout his life said everything you needed to know about the man and explains everything you need to know about me:

Be yourself. Be honest. Do your best. Take care of your family. Treat people with respect. Be a good citizen. Follow your dreams.


This publication contains the opinions and ideas of its author. It is intended to provide helpful and informative material on the subjects addressed. The strategies outlined in this book may not be suitable for every individual, and are not guaranteed or warranted to produce any particular results.

This book is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, financial, accounting, or other professional advice or services. The reader should consult a competent professional before adopting any of the suggestions in this book or drawing inferences from it.

No warranty is made with respect to the accuracy or completeness of the information or referenced contained herein, and both the authors and the publisher specifically disclaim any responsibility for any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.



Chapter One: A Crash Course in Sharing My Message

Chapter Two: Behind The Guru Curtain

Chapter Three: The Expert Calling and Lifestyle

Chapter Four: YOU: Advice Guru

Chapter Five: 10 Steps to an Expert Empire

Chapter Six: The Millionaire Messenger’s Money Map

Chapter Seven: The Messenger Mind-set

Chapter Eight: The Millionaire Mandates

Chapter Nine: The Messenger Manifesto

Chapter Ten: Trusting Your Voice


About the Author


This book builds three central arguments:

• Your life story, your knowledge, and your message—what you know from experience and want to share with the world—have greater importance and market value than you probably ever dreamed.

• You are here to make a difference in this world, and the best way to do that is to use your knowledge and experience (on any topic, in any industry) to help others succeed.

• You can get paid for sharing advice and how-to information that helps others succeed, and in the process you can build a very lucrative business and a profoundly meaningful life.

If any of this sounds unbelievable—especially the part about your getting paid for sharing what might essentially be your message to the world—then it is simply because you have been unaware of a fairly unknown and previously secretive industry that exists all around us—what I call the expert industry.

The expert industry is a caring community of people who share their advice and knowledge with the world and get paid for it. These are the people you see on television and online sharing advice on how to improve your life or grow your business. They are ordinary people who have packaged their successes, research, or life story into advice for others and thus have become experts on a given topic, whether it is how to be a better parent, start a business, succeed at work, live with more passion, or any other topic. They are servants of wisdom, and they inspire all of us with what they know.

These experts, again, are just average people who have synthesized their life experience and have created products and programs for sale to the public. They have articles, blogs, books, audio programs, DVD home-study courses, podcasts, videos, and more, all of which are extremely easy and cheap to create thanks to the Internet. In many cases, they have become well known or famous simply for sharing their advice and how-to content. And they have made millions of dollars doing it. In effect, they have monetized their message, and they get paid more than you could ever fathom. They are millionaire messengers, the entrepreneurial experts of the Information Age.

Despite the fact that you may not currently consider yourself an expert or guru, the fact is that anyone can be one. Don’t worry; we will reframe the words expert and guru if you have a negative association with them, because being an expert or guru is just about helping people succeed, which is a very good thing. Becoming an expert is simply a matter of positioning and packaging who you are and what you know so that you can help the greatest number of people in your target audience. You can become a highly influential and highly paid expert on almost any topic you wish, and in this book I will show you how to do just that.

What I’m talking about is not about your becoming an expert in order to become a knowledge worker for some drone-creating global company. The knowledge worker is a long-dead concept, and in the new creative age—fueled by content, authenticity, trust, search engines, and social media—the new class of creatives and experts will work for themselves and create real relationships with people, based on valuable advice and information. Luckily, because of the great democratization of content and distribution that the Internet has brought us, every one of us can create and distribute valuable how-to content that helps other people. You are about to discover that in this new economy we can all be influencers, and we can all be paid for our knowledge without having to work for someone else. If you have a message and an Internet connection, you can have a career in the expert industry and get paid for what you know. It turns out that mentoring others can be both meaningful and profitable.

Importantly, this book is also not about making you a guru in the way most people have thought about it. It is not about telling you how you can become a motivational or inspirational speaker, though you can certainly do that, too. Traditionally, if you had an inspiring life story and wanted to make a difference in the world, everyone said, Go be a motivational speaker. It is sad that our culture’s only language to describe people who help others has traditionally been limited to the phrase motivational speaker, when even those who operate under that moniker do so much more as experts. Speaking is just one of six areas an expert can be paid in; other areas include writing books, conducting workshops, coaching, consulting, and providing online training products and programs. Today’s experts do not have to dominate in all these areas to become wildly wealthy. In fact, I will show you a million-dollar plan for getting your message out there and getting paid for it that may shock you in the simplicity of its implementation.

Having said all this, I have been wondering about something for a while. In the current fragile economy, when so many people are looking for their next step and desperately seeking advice, success strategies, and how-to information, how is it that no one has written a book like the one you now have in your hands? I believe this exact moment constitutes the greatest entrepreneurial opportunity in history and is a small part of a natural and logical development of our economy. People have a great need right now—they need guidance and mentoring and coaching—and you can serve them and make a massive difference (and a fortune) doing so.

I know that my words might sound surreal to you. So my aim in this book is to teach you about this industry and make these three arguments to you in such a concrete, rational, and implementable way that you take action and start inspiring and instructing others on how to succeed in life, business, relationships, or whatever topic you choose.

You can reach millions of people with your message, and you can get paid millions of dollars for doing so. I have proven it and so have my students. While it might sound like hype, keep reading and you might just discover a new career for yourself (and a higher calling).

On a personal note, I never knew about this industry, either, and I was always skeptical of anyone suggesting that you mix message and meaning with money and marketing. I did not, and still do not, like the word guru, and I certainly never aimed to become one. Being from a small town, I had a general suspicion of famous people. I grew up distrusting most experts, and I never really thought about money, because we never had any.

So I can understand if this industry and my assertions might sound peculiar to you at first.

I didn’t know I could get my message out there and help so many people and get paid at the same time. Frankly, I wouldn’t have believed it if someone had told me.

But then I almost died. After that, I saw the industry for myself. And now I lead it.

This book is my effort to pull back the curtains and invite you in.

Chapter One


When I woke up, Kevin was screaming, Get out of the car, Brendon! Get out of the car!

I looked over from my seat on the passenger side of the car. Kevin was scrunched behind the wheel, screaming at me and trying to wrestle his way out of the smashed driver’s side window. His entire face was covered in blood.

We had rounded the corner going 85 miles per hour. In the United States, that corner would have had a bright yellow sign with a U- shaped arrow, a warning sign indicating a sharp curve is coming up, so you’d better slow down.

But we were in the Dominican Republic on a newly paved road. No signs. And that corner was about to become a turning point in our lives.

It turned out to be a blessing. For months I had been depressed and emotionally dead following the breakup with the first woman I ever loved. I was only 19 years old, but I felt adrift, as if my life were over. We were high school sweethearts who had thought we might be married one day. But then we went to college together, and she discovered beer and boys. I didn’t pay enough attention, and she cheated; it got ugly.

I was so upset that when an opportunity came to work a summertime job a world away in the Dominican Republic, I jumped at it. Getting out of town to escape my problems and depression was not enough—I had to leave the country.

So there I was in the Dominican Republic with Kevin, a friend from my hometown, helping out an entrepreneur we knew who sold trucking equipment. We were returning from a client’s home around midnight. It was a dark, steamy Caribbean night. All the windows were down in our car, and Tom Cochran’s Life Is a Highway was blaring on the radio. As we sped down the road, flanked by the dark jungle on either side, with the humid air funneling through the car, I felt a reprieve from my depression. The heaviness of my loneliness and sorrow diminished at the speed of sound. I closed my eyes, trying to forget that my soul felt dead, and I belted out that song at the top of my lungs.

Then Kevin screamed, Jesus! Brendon, hold on!

I opened my eyes and saw the headlight beams disappearing ahead of us, off the road into the darkness.

Kevin grabbed the wheel, cranking to the right, desperately trying to negotiate the turn. But it was too late. The car fishtailed, lost traction, and spun off the road. I braced myself and thought, God, I am not ready. I did not feel I had fully lived my life yet. It’s odd how real and lasting that feeling was. The slow-motion sense created by emergency was in full effect as we slid off the road. An urgent question went through my mind as we skidded into death’s doorway: Did I live?

Careening off the road, our car smacked into a little retainer wall built for irrigation. We flipped into the air sideways, and I felt the seatbelt forcefully lock me into place. Then I felt a strange weightlessness as we were flipping…flipping.

My eyes were closed, but I saw them clearly. It was not like I thought it would be. I would have guessed I would see an omniscient viewpoint of my life, just like in the movies, where a reel of memories plays in slow motion, and you see yourself growing up. I didn’t see myself now. No little Brendon running around at all.

But I see them. My friends and family are standing in front and to the side of me. They are singing around the cake on our living room table. It is my twelfth birthday party. My mom is crying happily and singing joyously that silly song she sings on our birthdays.

Then a different scene. It’s my sister. She is swinging next to me on a swing set. Our eyes meet, and she smiles her big, beautiful smile.

Then more scenes. My life racing before me, experienced through my own eyes. All the scenes are moments when I am surrounded by those I love. I do not feel as if I were in the moments, though they look so real, and I am conscious that I am flipping through the air in slow motion. I think of those I love, and those who will miss me. A deep, powerful emotion of regret tugged at my mind: Did I love?

The car hit the ground with a body-rattling crash, and I was knocked out.

When I woke, I heard Kevin screaming to get out of the car. I looked over at him from my seat on the passenger side. He was scrunched behind the wheel, screaming at me and trying to get out of the car through the smashed window.

He turned to me, and I saw a gaping wound on the right side of his head, and his entire face was covered in blood. Get out, Brendon! he said with panic as he slithered through the window.

I didn’t know if the car was on fire or what was happening. But Kevin’s tone said enough. I looked to my right for escape but the passenger’s side