Strategy-Technology Alignment: Deriving Business Value from ICT Projects: The Case Study Series:
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About this ebook
It has been known for quite some time that ICT can directly improve corporate performance if it is employed in an appropriate way. There are many stories of how organisations have been transformed by the use of this technology. However it is also known that it is not a simple task to employ ICT effectively. Many organisations have spent considerable sums of money and had only very modest returns.
This book addresses the issues of how to deliver significant improvements in corporate performance through the use of ICT and it offers different models which can be of assistance to organisational leaders in this respect. These models are brought to life by analysing a series of real life case studies encompassing both successes and failures in the adoption of ICT, from which deep insights on how to apply this technology for competitive advantage are extracted.
The book is suitable for both ICT professionals and for members of senior management including CEOs. It has been written in an accessible way so that it will also be of value to academics who offer courses in ICT strategy and implementation. It will expose their students to the dilemmas of management decisions concerning the different uses of ICT and its role in value creation.
Paul Griffiths
Paul Griffiths is not a technologist, but he has been advising global companies on how to use ICT for over 20 years; he is not an environmentalist, but for the past 6 years he has been advising corporate leaders on how to steer their organisations towards envi-ronmental sustainability; he is not an economist but he has been advising companies on how to manage their intangibles for over 10 years; he is not a philosopher but for many years has been assisting business leaders to reflect on ethics and corporate re-sponsibility; he is not an academic but has been researching into the links between ICT, knowledge management and sustainability for over a decade. His unique perspectives on the world derive from a combination of “outsider” and “deep specialist”. Paul is a partner with The Birchman Group global management consulting firm head-quartered in the UK; he is President of the Professional Association for the Environ-ment in Chile (AEPA in Spanish); he is Visiting Faculty at Henley Business School, Uni-versity of Reading; and Affiliate Professor at Centrum, Catholic University (Lima, Peru). Paul has consulted for global companies such as Zurich Financial Services, Allianz-AGF, BHP-Billiton, Kinross, Mercedes Benz, Nabisco, Chrysler, Cadbury-Schweppes, Coca-Cola, Pirelli, Nestle, Colgate, Fonterra, ENDESA, Aguas Barcelona, Varta, Copec, Arcor, Masisa and Orica on business transformation projects. He has written market reports for publications such as Lafferty World Card Intelligence and Business Monitor Interna-tional. Paul holds a Master’s degree in engineering from Sheffield University; he has been a Humphrey Fellow (Fulbright Commission) at the University of Minnesota; and holds a doctorate in business administration from Brunel University. He is a prolific writer in professional and academic publications and a renowned speaker at conferences and seminars.
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