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    Front Matter, Back Matter, and Metadata
    Front Matter, Back Matter, and Metadata
    Front Matter, Back Matter, and Metadata
    Ebook112 pages44 minutes

    Front Matter, Back Matter, and Metadata

    By Paul Salvette

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    About this ebook

    In the modern world of publishing where authors are expected to publish several books a year, standards and literary traditions that have existed for centuries can understandably be overlooked. Additionally, in the rush to place a book on the market, authors often do not adequately utilize the excellent opportunity to promote themselves from within their own books. With modern technology, we can do better.

    As part of the Best Practice Guides for Authors from BB eBooks, Front Matter, Back Matter, and Metadata is a short guide that will help you:

    • Ensure you have front matter and back matter that is organized properly to give your book a professional look
    • Understand what metadata can be embedded within an eBook and how it relates to discoverability
    • Gain comprehension of how more complicated back matter like an Index and Notes section can function in an eBook
    • Utilize vendor-specific buy links to boost your sales and author brand

    Pick up a copy of Front Matter, Back Matter, and Metadata and improve your publishing level of knowledge to give you a professional edge.

    LanguageEnglish
    PublisherBB eBooks
    Release dateJun 12, 2014
    ISBN9781311894472
    Front Matter, Back Matter, and Metadata
    Author

    Paul Salvette

    Paul and his wife, Boonyalisa Salvette, decided to found a company in 2013 dedicated to eBook technology for authors and publishers—BB eBooks—so that Paul could get a work permit. When not conducting business he enjoys watching TV, reminiscing on his younger years, and spending time with his family. He has only been deported from Thailand once.

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      Book preview

      Front Matter, Back Matter, and Metadata - Paul Salvette

      Acknowledgements

      Thank you to Jean Brashear and Carly Phillips for letting us use their good names to help create this guide. Also, many thanks to all the outstanding clients of BB eBooks who keep us on our toes. Congratulations on all your successes.

      To be in hell is to drift; to be in heaven is to steer.

      —George Bernard Shaw

      1.

      Covers: eBooks and Print

      You Can’t Fake a Good Cover

      Unless you’re a graphic designer or artist, it is highly recommended that you invest in a professionally-designed cover. You might be able to get away with editing from your neighbor, and you might be able to get away with uploading a Word document to KDP to convert into the eBook formats (although we hope you contact BB eBooks for our ridiculously low prices on high-quality eBook formatting), but you absolutely cannot have a second-rate cover. A good cover is even more essential for highly-competitive genres like Erotica, Contemporary Romance, and Crime/Thriller.

      A good cover should make your book stand out, use genre-appropriate fonts, be risqué while pushing the limits of the vendor’s censorship policy (depending on your genre), and it must be readable as a thumbnail and full page image. You can get a good idea for covers in your genre by looking at the excellent covers on Joel Friedlander’s cover design awards. Conversely, you can engage in snark by examining the poor book covers at the appropriately-named Lousy Book Covers.

      BB eBooks does not have the artistic talent in-house to do covers, so we highly recommend the following cover designers, some of whom go as low as $125 (a bargain at twice the price):

      •    Kellie Denison – Novel Graphic Designs

      •    Kari Ayasha – Cover to Cover Designs

      •    Syd Gill – Syd Gill Designs

      •    Amber Shah – Book Beautiful

      Let’s talk about the specs on covers as this is a constant source of confusion among the publishing community. Whether or not you are an artist, it is important to understand the technical considerations for covers. We have trouble ourselves just trying to keep up with all the changing requirements at the various vendors, so please let us know if anything is in error.

      Embedded Covers for eBooks

      At BB eBooks, we often get the question from clients about why they need to send us their covers when their eBooks are formatted. The reason is that eBooks must function as a standalone package, and no eBook is complete without a cover. EPUB2 and EPUB3, both Fixed Layout and Reflowable type eBooks, should always have the covers embedded on the first page. Additionally for EPUB2/EPUB3, there should be a link to the cover page in the Table of Contents. There is coding on the cover page that maximizes the cover image to the edge of the reading device’s viewport no matter what its size.

      MOBI/KF8 is slightly different, since the Kindle Publishing Guidelines specify that there should not be any hyperlinks to the cover for reasons known only to Amazon. Fortunately, Kindle users can access the cover from the proprietary Kindle menu by tapping on Cover or paging backwards to the beginning of the eBook. On the Kindle Previewer, you can access the Cover by scrolling backwards or pressing CTRL+R.

      PDF eBooks should also have the cover, since they must be standalone. Likewise, for All Romance Ebooks PDFs, a cover should be embedded on the first page of the PDF since many ARe readers are going to run the PDF through Calibre. However, when publishing a .doc through Smashwords, the cover needs to be uploaded separately and there should not be a cover on the first page, since Smashwords’ Meatgrinder will compile the eBooks using the cover uploaded

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