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    Your Property, Everywhere, Now!: Learn New Tools & Strategies to Sell, Buy & Make the Best Real Estate Deals
    Your Property, Everywhere, Now!: Learn New Tools & Strategies to Sell, Buy & Make the Best Real Estate Deals
    Your Property, Everywhere, Now!: Learn New Tools & Strategies to Sell, Buy & Make the Best Real Estate Deals
    Ebook165 pages2 hours

    Your Property, Everywhere, Now!: Learn New Tools & Strategies to Sell, Buy & Make the Best Real Estate Deals

    By Joe Quartana

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    About this ebook

    How do you buy or sell real estate with confidence now? What tools and methods can best help you avoid mistakes and get the best deal?

    The world and the economy have been through a lot in recent years. Real estate is at the center of it all and is one of the biggest linchpins in everybody’s life.A lot of people have put off their plans for years waiting for the market to return. But the reality is, it’s not going to happen overnight. As this market unfolds, the windows are shorter, more chaotic and volatile. People are trying desperately to take advantage of any opportunity.

    This book is a practical guide and addresses how the Internet and specialized knowledge can be used by both buyer and seller to accomplish their goals in real estate now. How to put you in the position to make the best informed decision. The combination of technology and how to use it, with the expertise of real estate trench warfare through the eyes of an experienced practitioner gives you both a how to use the tools and a what not to do in real estate today.
    LanguageEnglish
    PublisherBookBaby
    Release dateOct 5, 2014
    ISBN9781483540818
    Your Property, Everywhere, Now!: Learn New Tools & Strategies to Sell, Buy & Make the Best Real Estate Deals

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      Book preview

      Your Property, Everywhere, Now! - Joe Quartana

      Close..................................125

      Foreword

      This is more than a book to me. It is about our lives. What attracted me to real estate in the first place is how intertwined it is with everything we do. It is where we grow up, old, out, and its our shelter, sanctuary, museum, laboratory. We love, laugh, cry and feel so much in these places. Many of us have our hearts reside in one. It funds our schools, it creates jobs; it lives on without us. It is a cornerstone of the American dream.

      A lot has changed and not all for the better. We have allowed our homes to become an asset. We have taken the most important aspects of it and let it become a commodity. NAR always had a strong position about keeping banks out of real estate. I never understood it, until now. I could blame banking, but it is the humans that run banking that created this. Human nature that started as capitalism and is now borderline greed and stupidity. Yes, we allowed this. The fools, our employees called leaders, in Washington have been paid billions to see things in a way that enabled this while they fed at the trough. First they made our homes a piggy bank. A place we could dip in and take out thousands, or tens of thousands of dollars to buy stuff. Replace short term credit card debt with low cost 30 year money. Take out loans with no money down, for over 40% of our pretax income. How stupid and evil.

      We did it though. Sellers need buyers. They sold the idea and we bought it. Then when the easy money was sucked out, the bundling of home mortgages as commodities was next. This time the banks cheated each other, and made us pay. This is not the noblest aspect of the homes of our nation. Yes, it is a commodity in its most elemental form, but is that how we really want to place its highest and best value? I hope not. I don’t believe this is either a good or correct path for our future as a society.

      Real estate is now a marketing business. Most businesses are. Expertise is being replaced by systems, but tools are not as important as the craftsman. Ever. That is another area real estate is losing. Agents are really small business people. They are losing this battle, and will inevitably get creamed. It has already started and we as a nation will call this progress.

      Remember travel agents? Real estate is not a flight or a vacation. My hope is that the need for a professional practice gets recognized by our society. Otherwise, the only pros out there will be profiteers who cheat and steal real estate. I see that happening now as the market is volatile.

      Big money will raise the prices of their transaction costs and slip it in the process as standard and custom. Eliminate the people and take that cut of the pie. This just happened when we needed the opposite in the great recession. Institutional concerns all raised their fees and no one said a word. Congress approves all of this under the guise of helping people, but it is the shearing of sheep. The lobbyists are happy, and everyone in that little hellhole perpetuates the crap we now know and despise them for. If you have followed the money given to all the members of congress in the recession from banking and concerns aligned with banking, you will find that it is obscene.

      Without professional people and an industry to protect consumers, the opportunists will come in for the kill. The real estate industry has a place in the prevention of this, and hopefully they will both see this and communicate it. The latter being most important, because now I think the industry is viewed as a special interest group that does not have the consumer’s best interest. Trying to prop up old ways has something to do with this, and in my mind NAR needs a wakeup call.

      By this time you know I have strong opinions. That is very true, and I don’t regret that as it fuels my passion for real estate. I chose real estate for a second career after I burnt out of my first one, marketing, at 34. I chose residential real estate because I liked the idea of dealing with something that was important to people, not a corporation. And that I could spread my risk among many people so if I had one bad customer I could fire them and find a better one. I had some gorillas before in marketing. You know the 800lb. gorilla that decides to break bad and he is your responsibility. Not fun, so commercial real estate was not something I wanted to do.

      I’m old school, and that is how I lived my life to date. So selling myself, then taking good care of people and building relationships was my approach. A referral business based on word of mouth. It is congruent with who I am. Maybe not the best business plan, but quality of life was very good. I never really did much other promotion, funny and telling when you consider that was my expertise. It was and is very personal to me. I need to live my life with integrity; taking good care of people is both good business and very rewarding for me. I built successful businesses, had substantial holdings and lived well.

      Serving others in real estate is great and fulfilling. But it is hard work, so I branched out. It started with rehabbing. If I could find properties for others, why not me. I could make the same amount of money doing a rehab as I could working with 10 clients. So I started with single-family homes, moved up into two - four units and then larger, commercial buildings. And for all of you interested in doing this, all the stuff you see on TV is bs. I have had many people come to me after they tried to flip a rehab, and were stuck. It’s not that easy. Parts are true, but the stuff you should really know is on the editing room floor. I actually participated in the show where they bought our listing. Totally rigged deal. Reality is a questionable description for that show.

      In 2003 I got involved again in marketing, with this thing called the Internet. I found a partner who was a geek, and we set out to build the first paperless real estate company. Did you just hear the sound of a lead balloon? That is how that idea went over at that time. The timing was not right, and you can’t manufacture timing. But we did create an Internet marketing business serving real estate professionals with Internet marketing tools. It was the start of my Internet marketing life.

      I think real estate is supposed to serve you and your life. That is its greatest value to most people. Don’t play at being professional. I have seen many more lose than win. Most often the increased risk is more than is warranted.

      We all are humans. Sometimes you have plans and life gets in the way. My mom got very ill, so my parents became my number one priority. I am an only child so they were my responsibility. The most important one of my life. I owe my parents for all they did for me. So I had to pull back on some business because I simply didn’t have the time and energy to do more and take care of my parents. I am not complaining.

      In 2005 my mother finally passed after years of suffering, so I feel like it was time to get back into the game of developing and rehabbing properties again. As I started, my dad died abruptly. I was devastated. I became depressed. My partner saw my weakness, and tried to throw me out of my own company the day after I buried my father. He failed. But it set off lawsuits and crap to deal with while I was already committed to more work. I was depressed, distracted and overwhelmed. But that was nothing compared to what came next.

      I had just closed on a few multi-unit deals, and it seemed like I was back to business, but personally I was still very hurt and in pain about the loss of my parents. I probably hadn’t cried for 30 years, and now I couldn’t stop. So I just kept working and thought it would work itself out. It didn’t.

      Then one day I got the letter. A DHL envelope came for me and inside was a letter from the lender on one of the deals, my rehab project. It basically said I had 10 days to bring in over $730,000 or they would foreclose. I had just closed on this loan six months ago! I was in the second draw of the project. How was this possible? I called the bank and set up a meeting with the president of the bank, the new banker assigned to me. My old banker had left, and that was part of the problem. I had all of my money tied up. I was dead in the water.

      Through a grueling process that took over a year, that bank foreclosed on me and killed the value of that building, making it a bigger judgment against me. I need not go into all the details, since I share some in a chapter in the book. That started a domino effect on everything I owned. I was a personal guarantor on every loan. I was easy pickings for bankers and attorneys.

      What I made in 20 plus years, I lost in around 5 years. In the end, I had lost most of what my life was, including my marriage. If there is a place that is lower, I don’t want to know about it. I had really bad ideas and thoughts going through my head, and I hope no one has to experience this place. Those that have experienced this know what I am talking about. All of this goes into who I am, and I hope to have you benefit from my experience. As I found out, some of life’s best lessons are through loss and hard knocks. I have had those. I share this as it is honest, and to let you know I understand adversity and pain. I can tell you this, you are not alone.

      What started in loss and pain, has now become the most interesting journey I have ever taken. I owe my friends a debt of gratitude. When I was down they picked me up. I could not have done this alone. I will never forget that and will always be grateful for the blessings in my life, my good friends. I am wiser, deeper and more compassionate as a result of my experiences. I hope this helps me help you.

      So here I am. Writing this book as I think real estate is so important to our country and to each one of us. Changes are happening, and my part is addressing a business model that I think is the future of real estate.

      I have taken my values forward in this endeavor. Integrity, honesty and love and now try to be transparent and vulnerable in my life. Telling you this story is not something I would ever have done before. But I have no shame, I did nothing wrong, and the truth is the truth. I

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